Conor McGregor launches his own Proper Twelve whiskey at a cost of £39.95 a bottle, ahead of Khabib Nurmagomedov fight
CONOR McGREGOR has launched his own whiskey – claiming he has been working on it for three years.
The UFC star, 30, wanted to call his brand Notorious but saw the trademark challenged by a rival producer.
And he settled on Proper No Twelve – a reference to his roots in Dublin suburb Crumlin.
McGregor will flog bottles for £39.95, with £3.80 from every crate sold going to help first-responder organisations and charities.
He said: “I wanted to make an Irish whiskey emblematic of Irish culture as a whole, and something that would showcase the great skill we possess of distilling the best whiskey in the entire world.
“One of the many amazing skills we possess on this great island.
“With each case we sell, my company will donate to the first responders in each district the case is sold in.
“This donation plan will be in operation all over the world.
“These are the men and women who run into buildings while everyone else is running out.
“They are our real life heroes – Proper Heroes.”
In the ring, McGregor faces Khabib Nurmagomedov in Las Vegas on October 7.
He has warned his former pal he will be getting “stepped on” when they collide.