Euro 2016: England kit makers Nike trolled by Umbro after Iceland horror show in Nice
Sportswear company that made shirt for 1966 triumph got one over American giants after last night's shock Euros exit
UMBRO trolled Three Lions kit suppliers Nike, saying: "England were good when we made the kits."
The shirt-makers at the time of the national side's greatest triumph in 1966 got one over on American giants Nike after the shock loss to Iceland in Nice last night.
Roy Hodgson's side suffered the ultimate humiliation after being defeated 2-1 by the European minnows.
And as if it was not enough for keeper Joe Hart and the entire team to face the brunt of an online backlash, Umbro went one step further.
The English company, founded in 1924, tweeted: "England were good when we made the kits..."
Good is an understatement - they briefly ruled the world.
Bobby Moore and Co donned Umbro Aztec shirts when they lifted the Jules Rimet trophy at Wembley 50 years ago.
In fact, 15 of the 16 teams in the tournament wore Umbro shirts that year, the exception being the USSR.
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The post garnered some 33,000 retweets and 26,000 favourites at the time of writing.
Umbro's association with England - one that lasted since the first deal was agreed in 1954 - ended in 2013.
Iconic moments included an 18-year-old Michael Owen skipping past Argentina in 1998 and a bloodied Terry Butcher in 1989.
Also David Beckham's free-kick against Greece in 2001 that sent England to the 2002 World Cup finals.
Nike's deal, thought to be worth around £20million a year, runs until July 31, 2018.