TWITTER has been forced to step up its efforts to halt the racist abuse of footballers on its platform, according to reports.
Manchester United midfielder Paul Pogba became the latest athlete to be targeted with heinous comments after he missed a penalty on Monday night.
Similar abuse has been levelled at Chelsea forward Tammy Abraham after his spot-kick failure against Liverpool last week while Reading's Yakou Meite hit back after a disgraceful message on Instagram followed his side's win over Cardiff.
The epidemic led to Kick It Out recently making a "call to action" for platforms to tackle the "insidious problem".
And while it was confirmed that Twitter are to engage with the campaign, fresh reports indicate how a sense of greater urgency is forcing a quicker response.
According to , discussions have been fast-tracked and the social media giant will present their blueprint for tackling racism next week.
'SOCIETAL ISSUE'
On Tuesday night, Twitter told Associated Press journalist that the matter was foremost a "societal" one.
Confirming that they "strongly condemn" racism and "are proactively monitoring the conversation", the platform stated: "This is a societal issue and requires a societal response.
"This is why we maintain a dialogue with both the PFA and Kick It Out and are committed to working together to address abusive online and racist behaviour across the industry."
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A number of United players, including Marcus Rashford and Harry Maguire, publicly backed Pogba after he failed to score in the 1-1 draw with Wolves.
Maguire provided his solution on Monday night: "Disgusting. Social media need to do something about it...
"Every account that is opened should be verified by a passport/driving licence. Stop these pathetic trolls making numerous accounts to abuse people."