Manchester United will release three new kits this summer because fans demand ‘newness’
Red Devils are locked in a ten-year deal with Adidas and club managing director said they will stick to current sales plan
MANCHESTER UNITED will release three new kits this summer - after saying fans demand "newness".
A miniature children's kit will cost £39.95 and an authentic adult replica home shirt will set buyers back some £89.95.
But Old Trafford chiefs see no problem with the cost or how regularly the tops are being churned out.
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United are three years into a ten-year sponsorship deal with adidas that is worth a colossal £750million.
That is despite costs being questioned at a recent supporters' forum.
One supporter asked if the club could go back to the former cycle that saw a second and third kit launched every two years.
But United managing director Richard Arnold batted away queries and said the Premier League giants will stick with their current sales plan and launch a new series of designs for next season.
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He said: "The club have been operating a three-kit cycle for the last three years.
"Our experience, and the experience of adidas, is that fans actively seek newness in this area, and this is something we plan to continue with."