England kit: Nike set for new £400million deal until 2030 but Three Lions will pay price for poor performances in tournaments
Sports giant Nike strike new 12-year sponsorship deal - but agreement represents only small increase on current deal
THE FA are set to bank £400million from a fresh 12-year kit deal with Nike.
But they are set to pay the penalty for poor performances, with the sportswear giant including a string of clauses and bonuses based on how the Three Lions perform in tournaments.
Nike are thought to have been able to dictate the terms of the deal, which comes in at way under the £60m a year they are paying Chelsea from next season.
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The new terms are believed only to be a small mark-up in the £32m-a-year contract the FA are currently receiving, according to .
But it is thought to be the second most lucrative to a national FA, behind only Adidas' £40m-a-year deal with Germany.
Nike took over from Umbro in 2013 and their decision comes as a timely boost the the FA.
The image of the English game has been dragged through the gutter following the child sex abuse scandal - with Matt Le Tissier the highest-profile name to come forward so far.
On the pitch things haven't been much better, with the solid-but-unspectacular appointment of Gareth Southgate failing to enthuse fans following Sam Allardyce's sacking and a string of mediocre displays since their Euro 2016 humiliation at the hands of Iceland.
The new deal kicks in during 2018, with the first tournament being the Euros in 2020 - where the semis and final are scheduled to be held at Wembley.
FA chief exec will now hope that the deal, which is expected to be announced by the end of next week, marks an end to a miserable few months for English football's governing body.
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Glenn recently spoke about the values he hopes Southgate will bring, following the shame thrust upon them by Allardyce's involvement in the corruption scandal.
He said: "He’s a great ambassador for what The FA stands for. We’ve seen him closely at hand for the last few years and the way he has performed under pressure and handled himself with great dignity.
“He’s very transparent at what he does and he’s a leader – he’s been the captain at every club he’s been at and has won silverware.
“Yes, he’s a good guy and models the values of The FA well, but beneath it he’s also a winner and that’s part of the job.”
