Jump directly to the content
Video
Ritz-iano

Cristiano Ronaldo hotel: Holograms, a lift which boasts about his career highlights and the star’s boot-prints on every rug — we visit Cristiano Ronaldo’s new self-obsessed hotel

Three-time Ballon d'Or winner preparing for life after football — and we take a look at outcome of ace's new business venture

Sponsored by

“When I was young I had the dream of having my own hotel.”

Much in the Robbie Keane mould, who claimed almost every transfer was “a dream come true”, Cristiano Ronaldo insists his latest project is the realisation of a childhood ambition.

epa05567425 Opening of the second of four Hotels as a partnership between the Pestana Hotel Group and Cristiano Ronaldo, in Lisbon, Portugal, 2 October 2016. The hotel is already operating since August 16. EPA/GREGORIO CUNHA
14
Cristiano Ronaldo's smiling face is beamed onto front of Pestana CR7 at openingCredit: EPA

The Real Madrid superstar has opened the first two of a four-strong hotel chain across Europe and North America — and they are very much a tribute to himself.


Keep up to date with ALL the Cristiano Ronaldo news, gossip, transfers and goals on our club page plus fixtures, results and live match commentary by clicking HERE


Soccer player Cristiano Ronaldo attends the inauguration of Pestana CR7 Lisboa Hotel, in Lisbon, Portugal, October 2, 2016. REUTERS/Pedro Nunes EDITORIAL USE ONLY. NO RESALES. NO ARCHIVE.
14
Cristiano Ronaldo delivers a speech during opening night of his new hotel chainCredit: Reuters
Staff attend a desk in the main lobby of the Pestana CR7 Lisbon Hotel during the official inauguration in Lisbon on October 2, 2016. / AFP PHOTO / PATRICIA DE MELO MOREIRAPATRICIA DE MELO MOREIRA/AFP/Getty Images
14
Unforgettable Cristiano Ronaldo quote hovers just above the main deskCredit: Getty Images

The Pestana CR7  hotel is situated on Rua Comercio — Lisbon’s equivalent of Oxford Street — and just off Praca Comercio.

It is a lovely square which offers stunning views of the sea.

Entering through the main entrance is like the realisation of a childhood dream for any football aficionado.

The reception area is covered with famous programmes from previous World Cups — and a famous quote from the man himself is emblazoned high up just below the ceiling: “Your love makes me strong. Your hate makes me unstoppable”.

Footprints mark the carpet in the CR7 suite at the Pestana CR7 Lisbon Hotel during the official inauguration in Lisbon on October 2, 2016. / AFP PHOTO / PATRICIA DE MELO MOREIRAPATRICIA DE MELO MOREIRA/AFP/Getty Images
14
Outlines of Cristiano Ronaldo's boots can be found in every room of hotelCredit: Getty Images
epa05567411 Opening of the second of four Hotels as a partnership between the Pestana Hotel Group and Cristiano Ronaldo, in Lisbon, Portugal, 2 October 2016. The hotel is already operating since August 16. EPA/GREGORIO CUNHA
14
Pestana CR7, the name of Cristiano Ronaldo's new four-strong hotel chainCredit: EPA

Straight ahead is the lift, which stops at all six floors, but  first we are going the bar. Just past the table football which surprisingly isn’t just 22 Ronaldo figures.

Beers, cocktails, wine, you name it,  it’s all there — and you can enjoy all types of sport from all over the world while you drink.

And then you sit down at the tables while you wait for the finishing touches to your room and something catches your eye.

Real Madrid's forward Cristiano Ronaldo (L) Lisbon's Mayor Fernando Medida (C) and President of Pestana Hotels Group Dionisio Pestana (R) pose during the official inauguration of the Pestana CR7 Lisbon Hotel in Lisbon on October 2, 2016. / AFP PHOTO / PATRICIA DE MELO MOREIRAPATRICIA DE MELO MOREIRA/AFP/Getty Images
14
Cristiano Ronaldo alongside Lisbon's Mayor and President of his hotel groupCredit: Getty Images
Pestana CR7 is located on Rua Comercio, just off the famous Comercio Square
14
Pestana CR7 is located on Rua Comercio, just off the famous Comercio Square

Ronaldo is here. He’s standing next to you. Except he’s not. It’s just you standing next to a virtual Ronaldo.

Are you Portuguese and don’t particularly like Real Madrid? Or are you a Merengue who sees your Iberian neighbours as rivals? No problem. Luckily, Ronaldo switches from club team to national side while he does his kick-ups by your side and celebrates his achievements.

View from inside the CR7 suite at the Pestana CR7 Lisbon Hotel during the official inauguration in Lisbon on October 2, 2016. / AFP PHOTO / PATRICIA DE MELO MOREIRAPATRICIA DE MELO MOREIRA/AFP/Getty Images
14
Balcony offers stunning views across Praca Comercio and out to seaCredit: Getty Images

Now it’s time to go to your room. You’re lucky enough to afford the £900-a-night CR7 suite, which is situated on the top floor.

You get in the lift and just casually wait until you get to the floor six, right?

Wrong!

The lift is the realisation of a childhood dream for any Cristiano Ronaldo aficionado.

A virtual Cristiano Ronaldo allows you to stand next to man himself at hotel bar
14
A virtual Cristiano Ronaldo allows you to stand next to man himself at hotel bar
An elevator at the Pestana CR7 Lisbon Hotel shows a chronological display that goes through the highlights of Cristiano Ronaldo's career at the Pestana CR7 Lisbon Hotel during the official inauguration in Lisbon on October 2, 2016. / AFP PHOTO / PATRICIA DE MELO MOREIRAPATRICIA DE MELO MOREIRA/AFP/Getty Images
14
Inside the lift, you can run through Cristiano Ronaldo's life from childhoodCredit: Getty Images
A picture of Real Madrid's forward Cristiano Ronaldo with the president of Pestana Hotels Group Dionisio Pestana is projected onto the facade of their hotel during the official inauguration of the Pestana CR7 Lisbon Hotel in Lisbon on October 2, 2016. / AFP PHOTO / PATRICIA DE MELO MOREIRAPATRICIA DE MELO MOREIRA/AFP/Getty Images
14
Cristiano Ronaldo shaking hands with hotel President beamed on side of buildingCredit: Getty Images

It goes through the superstar’s achievements — right from childhood.

You see his breakthrough and Sporting, his medals at Manchester United right to his Ballons d’Or in Spain.

Ronaldo has even provided the relevant years.

The CR7 suite is made up of four rooms — two of which are the bathroom — and two balconies.

There is a PlayStation 4 and a massive TV fitted to the world, complete with two couches to enjoy them with.

CR7 Suite has two balconies, one of which is in the bedroom
14
 CR7 Suite has two balconies, one of which is in the bedroom
Fans can relax on the couches at the CR7 suite and play on a PlayStation 4
14
Fans can relax on the couches at the CR7 suite and play on a PlayStation 4

In order to get into your bedroom, you must cross the rug which has Ronaldo’s own actual footprints from his football boots.

They are, in fact in every room.

The scenery from either balcony is just stunning and you can see right into Praca Comercio.

There is another TV in the bedroom, which means you will never be short of entertainment no matter where you are.

View of the bathroom in the CR7 suite at the Pestana CR7 Lisbon Hotel during the official inauguration in Lisbon on October 2, 2016. / AFP PHOTO / PATRICIA DE MELO MOREIRAPATRICIA DE MELO MOREIRA/AFP/Getty Images
14
The bathroom has two rooms, one with toilet and sink and another for the bathCredit: Getty Images

After you shower and head out, you have to choices:

1) You could take the lift down and, see Ronaldo’s achievements in reverse.

2) You could walk down the stairs and see faces in covered in face paint depicting flags from all around the globe — and Ronaldo chants at every floor from his time at United.

It is ideally located and there is a taxi rank just outside — while at Praca Comercio, and in the surrounding side streets, there are bars and restaurants aplenty.

You may not meet the real Ronaldo at the four-star hotel but, once you’ve stayed here, you won’t have to.


Rooms start from £150-a-night and you can book


Topics