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ON YER NIKE

Nike’s England deal could be in jeopardy after poor kit sales following Three Lions hapless performance in Euro 2016

£32m-a-year deal with the FA runs until the 2018 World Cup and company reportedly changing their attention to boots

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ENGLAND could lose the backing of giants Nike after this summer's disastrous Euro 2016 campaign.

The Three Lions crashed out at the second round stage to minnows Iceland to write another embarrassing chapter in their recent tournament history.

England's early exit at Euro 2016 has hit shirt sales hard
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England's early exit at Euro 2016 has hit shirt sales hardCredit: Getty
The new kit - with blue sleeves and red socks - was poorly received
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The new kit - with blue sleeves and red socks - was poorly receivedCredit: PA:Press Association

And the sportswear giants - who have a £32m-a-year deal with the FA - are sweating on the contract after shirt sales were far lower than expected.

When the new kit was revealed in March, there was widespread criticism of the blue sleeves and tight fit, which made it difficult to wear for the average punter.

Nike have a boot deal with the majority of England players
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Nike have a boot deal with the majority of England playersCredit: PA:Press Association

According to the , the US-based company are already examining the future benefits of the deal - with no chance of a boost in shirt sales before the World Cup in 2018.

The deal itself runs out after that tournament and Nike are likely to change their attention to boot sales in an attempt to stem losses.

They sponsor the majority of the England team, with only Gary Cahill, Dele Alli and Adam Lallana wearing other brands.

Germany have a new £40m-a-year deal with adidas but it would likely be a different supplier should the FA and Nike part ways.

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