Watch Fenerbahce goalscorer go to kiss badge… before realising there ISN’T one on new Man City-style shirt

THIS is the moment Fenerbahce goalscorer Muhammed Gumuskaya goes to kiss the badge on his shirt… before realising there ISN'T ONE.

Gumuskaya scored the only goal of the game as Fenerbahce beat HJK Helsinki in the first leg of their Europa League qualifier.

With 65 minute on the clock, he struck the decisive goal for the Turks.

And as Gumuskaya wheeled away to celebrate, he put his head down to kiss the Fenerbahce badge on his kit.

But it wasn't there!

That's because the jersey is part of a new collection by manufacturer Puma that does NOT have club crests in the traditional place.

The same shirt is being used by Premier League champions Manchester City, who will wear it as their third kit this season - with fans calling it 'genuinely awful' and the 'worst ever'.

The kit features a much smaller version of clubs' traditional badges located on the back of the NECK.

And the front of the top instead has the club's name, written out in gigantic font.

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As Gumuskaya pulled his shirt out, he looked from right to left before realising there was no club badge there at all.

But he continued running towards fans to celebrate what turned out to be the winner.

And fans were quick to have their say on Gumuskaya’s badge incident.

One said: “Absolute shockers those kits.”

Another wrote: “That template is absolutely rank and lazy.”

One cheekily added: “Excellent celebration.”

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