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Chelsea and Arsenal to go head-to-head in bid to sign Alvaro Morata from Real Madrid

Bernabeu giants will activate striker's buy-back clause before selling Spain international to highest bidder this summer

Alvaro Morata is another Real Madrid player in the sights of Manchester United

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Arsenal and Chelsea are set to go head-to-head for the signature of Alvaro Morata, according to reports in Italy.

The Spain striker has been at Juventus for the past two seasons.

Football Soccer - Spain v Turkey - EURO 2016 - Group D - Stade de Nice, Nice, France - 17/6/16 Spain's Alvaro Morata celebrates after scoring their first goal REUTERS/Eric Gaillard Livepic
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Alvaro Morata celebrates scoring for Spain in the Euro 2016 clash with TurkeyCredit: Reuters

But Real Madrid are almost certain to activate a £30million buy-back clause — with the intention of selling him on for an even larger fee.

Respected Sky Sport Italia journalist, , claims London pair Chelsea and Arsenal are serious admirers, while Juventus would like him to return to Turin.

Arsene Wenger has turned to Spain’s No1 centre forward after missing out on Jamie Vardy — who appears to have decided he will stay at Leicester.

Real Madrid's Cristiano Ronaldo (R) celebrates with team mate Alvaro Morata (L) after scoring a penalty against Atletico Madrid during their Champions League final soccer match at the Luz Stadium in Lisbon May 24, 2014. REUTERS/Kai Pfaffenbach (PORTUGAL - Tags: SPORT SOCCER TPX IMAGES OF THE DAY)
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Alvaro Morata celebrates with Cristiano Ronaldo in 2014 Champions League finalCredit: Reuters
Football Soccer - Juventus v Milan - Italian Cup Final - Olympic stadium, Rome, Italy - 21/05/16 Juventus' Alvaro Morata scores a goal against AC Milan. REUTERS/Tony Gentile
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Alvaro Morata scores for Juventus with his first touch in the Italian Cup finalCredit: Reuters
epa05322211 Juventus' Alvaro Morata celebrates scoring the 1-0 lead during the Italian Cup final soccer match Milan vs Juventus at Olimpico stadium in Rome, Italy, 21 May 2016. EPA/RICCARDO ANTIMIANI
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Alvaro Morata celebrates his Italian Cup final-winning goal in Extra TimeCredit: ANSA

The Gunners boss' public pursuit of the England man started just before Euro 2016, but appears over with no final decision forthcoming.

While, new Stamford Bridge boss, Antonio Conte, is desperate to bring in some more firepower after Diego Costa’s indifferent season.

Morata has been Juventus’ main attacking focal point for the past two seasons but the Italian champions would struggle to compete with the London pair financially and would need to sell Paul Pogba to have any chance of re-signing their man.

Arsenal coach Arsene Wenger takes his seat in the stands as he waits for the start of the Euro 2016 Group B soccer match between England and Russia, at the Velodrome stadium in Marseille, France, Saturday, June 11, 2016. (AP Photo/Kirsty Wigglesworth)
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Arsene Wenger will turn to Alvaro Morata after missing out on Jamie VardyCredit: AP:Associated Press
File Photo: Arsenal believed to be interested in signing Jamie Vardy Leicester City's Jamie Vardy ... Leicester City v Everton - Barclays Premier League - King Power Stadium ... 07-05-2016 ... Leicester ... United Kingdom ... Photo credit should read: Nigel French/EMPICS Sport. Unique Reference No. 26266341 ...
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Jamie Vardy has snubbed a move to Arsenal in favour of staying with LeicesterCredit: PA:Press Association

The Spaniard — who is currently starring for his national side at Euro 2016 — moved to Juventus after four years at the Bernabeu.

Morata’s final game for Real Madrid was as a late replacement for Karim Benzema in the 2014 Champions League final victory over city-rivals, Atletico.

He netted 27 goals in 93 appearances since moving to Italy.

Morata initially struggled for goals in the last campaign, but came strong towards the end — and netted a dramatic Extra Time with his first touch in the Coppa Italia final.

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