Cristiano Ronaldo CR7 pants range sales skyrocketed when model pin-up swapped Real Madrid for Juventus
CRISTIANO RONALDO'S CR7 underwear range has seen a huge boost in sales since his move from Real Madrid to Juventus, according to reports.
The Portuguese megastar left the Bernabeu in the summer of 2018 and the switch has done wonders for his clothing brand.
Ronaldo recently made headlines for helping out the Danish manufacturer of his pants - the same company which saw a spike in orders after Ronnie's move to Turin.
According to Danish outlet : "The sale of CR7 lingerie has blown up since Ronaldo switched in 2018."
Michael Astrup, CEO of the underwear's manufacturer JBS, said: "They could use Cristiano as a front figure and get CR7 products, which of course escalated wildly in Italy."
Yesterday it emerged the Juventus superstar, who was worth over £300million last year, waived the money he is entitled to from JBS to help them during the coronavirus outbreak.
The clothing line is one of the Portugal captain's most lucrative endorsements and he regularly models his latest collections.
Ahead of the Champions League quarter-final clash against Ajax last year, he posed straddling two baths while wearing just a pair of pants.
But Ronaldo has proved he is continuing to spearhead the fight against the coronavirus pandemic after he teamed up with his agent to finance hospitals in Portugal.
His CR7 range accounts for a whopping 14 percent of JBS's revenue and Alstrup revealed the footballer has been helping financially during the current crisis.
He said: "Ronaldo's people have said that because of the coronavirus this year, there will be no minimum payments at all.
"And Cristiano has even further helped us not to pay anything until 2021.
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"Fortunately, it also shows that it is a collaboration, even with such big stars, and that is nice.
"We are so privileged that it was us who started the CR7 brand, and we sit with Cristiano Ronaldo's very closest.
"We have been doing this since 2013 and they call us part of the family."