SHIRT HURT
Man Utd could be DUMPED by £450m shirt sponsors Chevrolet over shambolic demise since Sir Alex Ferguson retired
MANCHESTER UNITED are reportedly looking for a new shirt sponsor with Chevrolet considering their future due to the Red Devils' slump since Sir Alex Ferguson retired.
The American car manufacturer's deal to have their logo on the front of United jerseys runs out in 2021.
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And according to The Times, they are unsure whether to extend the deal because of the Red Devils' poor form.
Chevrolet brokered a whopping £450million deal in 2012 - worth a Prem-high £64m a year - to sponsor Manchester United's shirts from the 2014/15 season through until the end of the 2020/21 campaign.
But some at General Motors - the parent company - believed paying double that of previous sponsors Aon was simply too much.
In fact, global marketing chief Joel Ewanick left General Motors soon after negotiating the deal in 2012 - although he maintained the deal was a "no-brainer".
Now as the clock ticks towards the expiry date and Chevrolet yet to commit again, United may be forced to look elsewhere to secure a new sponsor.
A United spokesperson told : “Chevrolet is a fantastic partner. The sponsorship continues to achieve the brand and business objectives for both parties and we will continue to work to activate and maximise it.”
General Motors was unavailable for comment.
STALLED IT
Since agreeing the contract in 2012, United have won the Premier League once, in 2013, in Ferguson's final year in charge.
Although the shirts still had Aon on the front for that season. The insurance company still sponsor the training kit and training ground, for £17m a year.
They have not even gone close in the past six seasons and are well off the pace again this term.
The Red Devils sit 12th - two points clear of the relegation zone and already 15 adrift of leaders Liverpool - and Ole Gunnar Solskjaer is fighting to keep his job.
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United do remain a business powerhouse, with the club announcing record revenue of £627.1m for the year ending June 30 2019 with £171.8m coming through sponsorships alone.
They have a staggering 59 partners including Chevrolet, Aon and Kohler - whose logo is on the shirt sleeves - as the principal partners and Adidas the official kit supplier.
Some of the more obscure partners include a soft drinks partner for Nigeria, a denim partner, a music partner and a spirits partner.
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