Newcastle fans set up ‘Sports Redirect’ website in attempt to hit hated owner Mike Ashley in the pocket
Twitter is awash with Newcastle fans sharing links to an alternative website where fans are directed to purchase their sportswear from Ashley's competitors
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NEWCASTLE fans have taken matters into their own hands in their latest protest against their club's owner Mike Ashley.
The controversial Sports Direct boss has not won any fans since he took over in the Toon and now could be hit where it hurts, his pocket, after fans set up an alternative website called Sports Redirect.
Ashley owns the cheap sportswear shop Sports Direct, but fans are refusing to purchase goods from his company until he starts pumping money back into their club.
In the meantime, they have set up where they provide links to rival sportswear companies.
Since learning that the website annoys their owner, Newcastle fans have been tweeting the link to it in their droves.
The Twitter handle 'Sports redirect' appears to have been removed from social media, but that hasn't deterred fans from sharing the link to their alternative site on their own pages.
Fans are even sharing discount codes to other sites to ensure that they line other providers' pockets without shelling out over the odds for their Newcastle shirts.
The loyal Toon army believe that Ashley is 'killing' their club and want to hit him where it hurts.
Newcastle supporters are big fans of manager Rafa Benitez, but are fed up with Mike Ashley's perceived unwillingness to loosen the purse strings.
It has led to a hordes of fans using the hashtag, 'if Rafa goes we go' amid fears the Spanish boss could walk away in frustration.
Ashley frustrated his well-respected manager by not providing funds to strengthen the squad and even made a £20m profit during the transfer window.
The Newcastle manager is into the final year of his deal and rejected a chance to sign fresh terms which angered fans further who are desperate for the Spaniard to stay.
Ashley delivered the ultimate blow to his club this summer when he splashed £90m on House of Fraser immediately after the transfer window closed.
This led to Newcastle legend Alan Shearer mocking the owner by questioning what position Ashley's new purchase played in.
