Dating app Bumble sponsor NBA team LA Clippers for £5m-a-season
The multi-year partnership comes shortly after the league gave sides the go-ahead to brand their jerseys with sponsors
NBA side LA Clippers have signed a mega-money sponsorship deal with dating app Bumble.
The multi-year partnership comes shortly after the league gave teams the go-ahead to have sponsored patches on their jerseys.
Bumble, an app where women make the first move, will have their "empowerment badge" stitched onto the front of the vest.
It is expected to cost the four-year-old dating app almost £15m for three years, around £5m per season.
The Los Angeles Clippers have the largest female leadership team in the league, which is understood to have been a huge selling point.
The NBA side shared an image of their newly-branded jerseys, captioned: "This partnership is more than a patch.
"Proud to stand with Bumble for diversity and gender equality.
"We are #StrongerWithHer."
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Bumble founder Whitney Wolfe Herd believes that this is a huge move for both the app and the sport.
She said: "Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble.
"It's an honour to partner with an organisation as progressive and compassionate as the Clippers.
"Like us, they know generating awareness for diversity and gender equality is critical to business success."
