Cristiano Ronaldo’s son shows it runs in the jeans with modelling picture for new CR7 denim launch

CRISTIANO RONALDO and his son posed shirtless to launch the new CR7 Denim Junior collection.

The Real Madrid star called in his son to promote seven new items… and he was ‘a natural’ in front of camera.

The children’s collection includes four pairs of jeans, one jacket and two shirts.

Ronaldo told : “Junior has shown a real interest in the CR7 brand, and he is starting to enjoy and appreciate well-made quality clothing.

“He is becoming aware of fashion and looking cool.

“He really loves the collection and wears it all the time so to me it was obvious from the moment I decided to launch CR7 that it made sense that he had an active participation

The 32-year-old’s girlfriend Georgina Rodriguez is currently carrying his fourth child – which is due later this month.

Cristiano Ronaldo Jr is the eldest and the 32-year-old welcomed twins, Eva and Mateo, to the world in June earlier this year.

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He added: “For me, the C7 JUNIOR collection is all about having fun and being free, being creative and confident.

“The stretch denim we used in the collection is extremely comfortable due to technical elements in the fabric, which will allow boys to run around and be active, move freely and most importantly play.”

Talking about his son’s ability in front of the camera, he said: “He was very excited and very involved in the process. He is a complete natural.

“He definitely won the hearts of the film and creative crew and everyone there on set.”