What does TMT mean, and when did Floyd Mayweather start the brand?
The Money Team is a lifestyle brand inspired by the unbeaten fighter and the name of his entourage
FLOYD MAYWEATHER isn't just a boxer - he's a brand.
Ahead of his mega-bucks bout with MMA superstar Conor McGregor, you might have seen Jnr sporting merchandise emblazoned with the 'TMT' logo.
With the fight expected to make over $500m in revenue, self promotion is a massive part of the lucrative deal which has brought boxing and MMA together for the first time.
What does TMT mean?
MAYWEATHER's brand simply stands for 'The Money Team', which also extends to his entourage.
This close knit team will be with Floyd throughout the build-up to the McGregor fight and have expertise in fashion, music, management, culinary arts, sports, and entertainment.
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"MAYWEATHER is going to play around for six or seven rounds, give the vast audience their money's worth, then take McGregor out"
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The TMT logo is plastered on hats, t-shirts, training equipment, even extending to iPhone covers and Floyd initially had a lucrative partnership with rapper 50 Cent.
It's success has helped to cement 'Money' as Mayweather's nickname, whilst also allowing him to garner excessive wealth with sees the 49-0 champ reside in a 22,000-square-foot, five-bedroom, seven-bath custom-built mansion near Las Vegas.
When did Floyd Mayweather start the brand?
IN 2007, Mayweather formed Mayweather Productions, but it wasn't until 2012 that Floyd formed TMT.
50 Cent dropped out later that year, despite signing multiple fighters, including undefeated Yuriorkis Gamboa, Australia's Dib and super middleweight contender Andre Dirrell.