UFC boss Dana White has landed a new job on the board of directors at Meta - who own Facebook and Instagram.
White is a friend of social media mogul Mark Zuckerberg and now the two are in business together.
The MMA promoter revealed online that he is now on the board of Meta and wrote: "I love social media.
"And I’m excited to be a small part of the future of AI and emerging technologies."
White joins John Elkann, CEO of Exor and Charlie Songhurst, the former General Manager and Head of Global Corporate Strategy at Microsoft.
Zuckerberg said: “Dana, John and Charlie will add a depth of expertise and perspective that will help us tackle the massive opportunities ahead with AI, wearables and the future of human connection."
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White added: “I’ve never been interested in joining a board of directors until I got the offer to join Meta’s board.
“I am a huge believer that social media and AI are the future. I am very excited to join this incredible team and to learn more about this business from the inside.
"There is nothing I love more than building brands, and I look forward to helping take Meta to the next level.”
Zuckerberg has regularly attended UFC events and even cornered ex-champion Alexander Volkanovski.
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The tech billionaire trains in jiu jitsu and once held stunning talks to fight business rival Elon Musk in the UFC - until a deal collapsed.
And fans joked how a fight is now closer than ever after Zuckerberg and Musk teamed up.
One said: "One step closer to seeing Musk vs Zuckerberg!"
Another joked: "Zuck's is trying to get on a UFC undercard."
One added: "When Zuck vs Musk?"