BRIGHTON'S sister club have humiliated an errant player - by putting him through a Bart Simpson-style punishment.
The Seagulls have close links with Union SG, with club owner Tony Bloom the Belgian outfit's majority shareholder since 2018.
Union midfielder Loic Lapoussin caused a row at the weekend by criticising rivals Cercle Brugge's stadium.
So the Brussels club compelled him to make a video in which he had to write lines on a board while in detention.
Entitled The Lapoussins, the social-media clip mirrors the start of numerous episodes of The Simpsons.
Schoolboy Bart each time scrawls a series of lines on a chalkboard before racing out of the classroom when the bell rings.
Read More in Football
Union's version sees Lapoussin, 28, writing: "Union - Cercle" dozens of times before running off to join team training.
The France-born player had sparked fury with his comments after Union's 0-0 draw at Cercle on Sunday.
He said: "With all due respect to Cercle, these surroundings really don't make me want to play football.
"It's no fun for our supporters to come here either. There is a world of difference between playing at Club Brugge's stadium and playing here."
Most read in Football
FOOTBALL FREE BETS AND SIGN UP DEALS
Madagascar international Lapoussin issued a grovelling apology alongside the video.
He said: "I want to apologise to our friends from Cercle Brugge, and to the Unionists, for my comments after the game on the stadium and the fans."
Union declared: "Loic learned his lesson the Bart Simpson way."