Lionel Messi launches new company as he teases shock new career and claims ‘entertainment always been a passion for me’

LIONEL MESSI is set for a shock new career after retirement as he launched his new entertainment company.

Messi, 37, continues to star on the pitch as he plays for Manchester United legend David Beckham's MLS club Inter Miami.

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However, the eight-time Ballon d'Or winner is also enjoying some other ventures on the side that could prove very fruitful after he finally decides to hang up his boots.

The star forward has teamed up with SMUGGLER Entertainment to launch 525 ROSARIO, a new global content production company.

The Argentina captain's new initiative will be dedicated to family programming through the development and production of premium television, film, live sporting and community events.

It will also focus on the production of branded content and commercials for athletes worldwide.

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Messi said: "Entertainment has always been a passion for me whether that be on the pitch or in other areas.

"I’m really motivated by the opportunity to pursue the project we created with SMUGGLER Entertainment and to expand it further to create content and experiences on a global scale through this new venture."

The Barcelona legend's family will be involved in 525 ROSARIO and will look to turn it into a benchmark of global entertainment.

Messi's family added: "The goal remains to inspire and connect with people around the world in a completely new way, and we are looking forward to this venture.

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"We would like to continue advancing in the entertainment sector, bringing new initiatives and productions with global reach through innovative storytelling, programming, and experiences."

Messi has been dominating the MLS ever since his arrival in Miami last year.

The ex-Paris Saint-Germain star has amassed a staggering total of 27 goals and 17 assists in 31 appearances.

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