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‘Whatever next’ fume fans as Channel 4 ‘ruin’ Paralympics 2024 opening ceremony just 10 minutes into coverage
One fan claimed that the broadcaster had hit "a new low"
FANS have fumed after Channel 4 cut to an ad break just 10 minutes into their coverage of the Paralympic opening ceremony.
Those watching from home complained they weren't able to fully enjoy the Parisian spectacle.
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Seething with their viewing being snatched away by a scheduled ad break, fans took to social media to react.
One wrote: "Ad breaks. During the opening ceremony. Really, Channel 4!?".
While another added: "That's a new low... ad breaks during the ceremony."
A third fumed: "Good timing Channel 4! Showing ads over the opening fireworks of the Paralympic Games."
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And a fourth posted: "Adverts during the #Paralympic2024 Opening Ceremony, whatever next Channel 4!".
While another fan at home had pleaded with the broadcaster not to use ads during the ceremony before it began, writing: "I really hope Channel 4 aren’t going to ruin the Paralympics Opening Ceremony with ads!".
Only to quickly receive a reply from someone who simply wrote: "They have..."
The ceremony itself got underway spectacularly with the athletes showing off their colours to the spectators in France as they made their way down the Place de la Concorde.
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ParalympicsGB's flag bearers for the ceremony were chosen as Terry Bywater and Lucy Shuker.
Wheelchair basketball star Bywater is a seven-time Paralympian - winning bronze four times throughout his lengthy career.
Strictly star unrecognisable with drastic new hairdo and ripped physique as he chases third gold at Paralympics 2024
While Shuker is representing Great Britain in wheelchair tennis for her fifth games, having won two bronze medals and a silver during her previous games.
The games proper get underway tomorrow morning with the Women's individual Archery at 8am.
But ParalympicsGB won't be in action until 8:10am with Jack Shepard and Rachel Choong starting off the Brits' games in the Badminton mixed doubles SH6.
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