UFC STAR Jared Cannonier had the "snot beaten out of his nose" by a brutal punch from Caio Borralho.
The fighters clashed in the octagon during last night Las Vegas 96 card.
Borralho, 31, bossed the contest and won via a unanimous decision.
And he sealed the victory with a powerful left-handed blow in the final round.
With Cannonier, 40, looking dazed, Borralho knocked him to the deck and sent blood splattering across the octagon.
He stumbled around before eventually falling onto his back.
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The sickening punch shocked fans, with one saying: "He literally beat the snot out him."
Another added: "Bros nose is done for."
A third reacted: "That’s how you get rid of a nasty cold."
The referee surprisingly did not call a stoppage and Cannonier bounced back up and continued to the end.
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He was praised for not throwing in the towel, with a supporter saying: "How the f*** did that man continue the fight?! Wow."
Another responded: "These fighters deserves so much more."
Judges scored the bout 49-45, 49-45, 48-46 in Borralho's favour.