the taste of success

What is Hedonism wines? Mayfair vendor owned by Russian exile counts Jose Mourinho among its clientele and charges up to £120,000 a bottle

Leicester City chairman Vichai Srivaddhanaprabha boasted of axing Claudio Ranieri while on booze spending spree

Jamie Gordon

Published: 21:29, 24 Feb 2017
Updated: 7:37, 25 Feb 2017

JOSE MOURINHO celebrated landing the Manchester United job in the same exclusive wine shop where Claudio Ranieri's future was decided.

The Sun exclusively revealed Leicester chairman Vichai Srivaddhanaprabha boasted of axing the Italian during a £500,000 spending spree.

Jose Mourinho celebrates his appointment as Manchester United boss by visiting favourite haunt Hedonism Wines after bonding with Sir Alex Ferguson over a glass — Jose Mourinho celebrates his appointment as Manchester United boss by visiting favourite haunt Hedonism Wines after bonding with Sir Alex Ferguson over a glassCredit: Getty Images

Here is everything you need to know about pricey Mayfair vendor Hedonism Wines used by some of football's richest men.

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Sir Alex Ferguson's love of fine wines saw him label Chelsea's collection of plonk as "like paint stripper".

So when Mourinho prepared to visit Old Trafford he tried and failed to impress the picky Scottish connoisseur.

Fortunately the Special One learned his lesson and started frequenting Hedonism to avoid upsetting legendary Old Trafford chief Fergie.

Vichai Srivaddhanaprabha boasted of axing Claudio Ranieri after a £500,000 spending spree — Vichai Srivaddhanaprabha boasted of axing Claudio Ranieri after a £500,000 spending spreeCredit: Getty Images

Hedonism boats wines worth over £100,000 in its incredible collection — Hedonism boasts some wines worth over £100,000 in its incredible collection, with this bottle going for almost 11KCredit: News Group Newspapers Ltd

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The plush Mayfair retailer is a favourite of several of footballs richest men — The plush Mayfair retailer is a favourite of several of football's richest menCredit: Getty Images

Mourinho was then spotted with a bag from the posh retailer a day before he officially became the third man to try and replace Ferguson.

installed the merchant as the fifth best in the country as it challenged industry experts to make their picks in 2016.

Hedonism is owned by Russian exile and fierce Vladimir Putin critic Yevgeny Chichvarkin.

Russian exile Yevgeny Chichvarkin opened the shop in 2012 — Russian exile Yevgeny Chichvarkin opened the shop in 2012Credit: Getty Images

Hedonisms customers can fork out on over 4,500 wines — Hedonism's customers can fork out on over 4,500 luxury winesCredit: News Group Newspapers Ltd

Some bottles date back to as far as the 19th century — Some bottles date back to as far as the 19th centuryCredit: Getty Images

A simple Halloween prank caused chaos in 2015 as a fake crime scene complete with blood and body line was reported as a murder.

Several Russian media outlets reported that Scotland Yard detectives were at the scene investigating, with Chichvarkin hitting out at the coverage.

The outcast opened his shop - which has over £5,000 bottles of plonk - in 2012.

Cheaper varieties include a 2014 Rose going for 'just' £11.60 while a rare Penfolds Block 42 Ampoule will set punters back a staggering £120,000.

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