Arsenal officially release 2024-25 away kit with bold new colourway and reveal reason following furious fan backlash

ARSENAL have released a striking new away kit in collaboration with British African heritage brand Labrum London.

The black shirt features a green adidas badge and red Gunners logo, with the same colours on the collar and shoulders.

A club statement said: "We’re celebrating our connection to our African supporters via inspiration from the continent's design traditions.  

"Featuring the traditional pan-African colours of black, red and green, this shirt is punctuated with a striking white zig-zag graphic designed by Labrum London founder Foday Dumbuya.

"These colours and cultural cues bind together to create a mural of our past and present connection to the African diaspora in London and beyond – championing the rich cultural heritage within the team and across our supporter base."

Labrum London founder Foday Dumbuya added: "As a second-generation immigrant growing up in London, I watched some incredible Arsenal players with African heritage.

"These players were amazing role models to me, playing the game in a beautiful way, but also representing the wider community that I connect with. 

"Arsenal as a club has such a strong connection to this community, so it is an incredibly proud moment for me to have collaborated on this design with them.”

When the shirt was leaked in April, some Gunners fans were not thrilled with the new look.

One fan tweeted: "Replace addidas immediately."

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A second wrote: "That is f*****g awful man."

Another said: "So disappointed."

A fourth added: "Big miss."

Arsenal narrowly missed out on the Premier League title last term.

They will expect another challenge in the coming season.

Fans wanting to buy the authentic away shirt can purchase one for £110.