KITTED OUT
Who designed Team GB uniforms for Olympics 2024?
Team GB look to have avoided a repeat of the recent backlash sparked by the official merchandise
TEAM GB is all geared up for the 2024 Olympics.
The athletes taking part in Paris will be kitted out in a brand new uniform which has been tailor-made to each of their sports.
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Who designed Team GB uniforms for Paris 2024 Olympics?
Adidas has designed and manufactured the kit for the 2024 Olympic Games, just as they did for Tokyo 2020.
Navy blue dominates the kit - with the red and white of the union flag also featured.
The tracksuit features blue bottoms with a red GBR on the left leg, plus a white top, emblazoned with a red Great Britain motif, and union jack on the left sleeve.
Traditional T-shirts are available in white, while running vests and short are navy.
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Team GB athletes are also given a mixture of hooded tops and sweaters.
Adidas revealed they wanted to “design DNA that celebrates the unique aspects of Great Britain, while encapsulating the fire of passion that burns within every athlete”.
Fans can also get kitted out themselves with the merchandise that is on sale
What do the Team GB uniforms look like?
Athletics
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Athletics stars Nethaneel Mitchell-Blake and Jazmin Sawyers are both seen here modelling the track and field uniform.
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Sprinter Nethaneel is in the squad as one of the picks for the men's 4 x 100m relay.
He has won three golds in the event, including one on home soil at the 2017 World Champs in London.
Team GB Arrive in Paris for 2024 Olympics
Nethaneel was part of the Tokyo 2020 Olympics team that won relay silver, only to be later disqualified due to a drugs violation by CJ Ujah.
Sadly, Jazmine has now been ruled out of competing in after suffering a ruptured Achilles.
The 2023 European indoor champion suffered the serious injury to her take-off leg in training and was forced to have surgery.
In a statement, she said: "Obviously it’s devastating to miss the Olympics this summer, but this is sport.
"There’s always the risk that something like this happens, and up to this point I’ve been so lucky.
"I still have so many goals that I haven’t yet achieved in this sport and this is the biggest challenge I’ve faced so far in pursuit of those goals."
Cycling
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Charlotte Worthington is seen here modelling the classic white sweatshirt.
The BMX star will be hoping to win another gold medal at Paris 2024.
Charlotte became one of the faces of Tokyo 2020.
Heading into my fifth Olympics, I can genuinely say that nothing compares to competing in my Team GB kit, knowing that all the training I’ve done is gearing towards hopefully winning a medal for my country.
Tom Daley
It came after she scooped the BMX freestyle gold medal, becoming the first woman to land a 360-degree backflip in the process.
She previously admitted that adjusting to being Olympic champion was difficult in the period after the Games.
However, she is firmly back in the saddle after taking a break from competition.
Diving and swimming
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Olympic gold medallist Tom Daley models his navy blue Team GB trunks which will be used by both male swimmers and divers.
The famous diver gave his verdict on the kit and said: “Heading into my fifth Olympics, I can genuinely say that nothing compares to competing in my Team GB kit, knowing that all the training I’ve done is gearing towards hopefully winning a medal for my country.
“This new kit totally sums up that special feeling and I cannot wait to wear it in Paris this summer.”
Tom will only be competing in the men's 10m synchro in Paris, having won gold with Matty Lee in Tokyo.
This time he's paired with Noah Williams - and he's hoping to bring home his fifth Olympic medal.
British diver Andrea Spendolini-Sirieix models the swimming costume that will be used by female swimmers and divers.
The champ, who is the daughter of First Dates star Fred Sirieix, made a splash at Tokyo 2020 and all eyes will be on her at Paris 2024.
She has two Commonwealth gold medals under her belt, and won silver with Lois Toulson in the Women's 10m synchro at the 2023 World Aquatics Championships.
In Paris, Andrea will be taking to the board once again with Lois as well as competing in the women's 10m platform.
Gymnastics
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Max Whitlock is seen in the classic white hooded top which has a Union Jack on the sleeve.
He also models the GBR leggings.
The gymnastics star made history in 2016 when he won two gold medals - on the floor and pommel horse - at the Rio Olympics.
He also picked up a bronze in the all-round event
Max then scooped gold again on the pommel at the 2020 Games, and will hoping for more medals at Paris 2024.
Rowing
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Rower Helen Glover models the red hooded top which has a white print of the Union Jack on it.
The gold medallist is back for another shot at more medals for the 2024 Games.
Speaking about her long career as a rower, Glover told The Sun in March 2023: “There will be a time when I cannot do it any more.
“That time is probably not too far away. I’ll be 38 at the next Games.
I don’t see it as pressure, I see it as an opportunity. I work very hard, and I’ll continue to do so.
Taekwondo star Caden Cunningham
“There will be a day where I’m physically no longer capable.
“Until that day comes, I feel like if I’m enjoying it, if it’s making me a better parent and person, then I should be doing it.”
Helen has already won gold in the women's coxless pairs with Heather Stanning in both 2012 and 2016.
She finished fourth in Tokyo with Polly Swann.
In Paris, Helen is part of the women’s four alongside Esme Booth, Sam Redgrave, and Rebecca Shorten.
Taekwondo
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Taekwondo star Caden Cunningham models his kit for the 2024 Games.
This is the young athletes first time being part of Team GB.
He will take part in the +80kg qualification early on August 10, hoping to make it to the gold medal contest in the evening.
He earned his place on the squad after he won gold at the 2023 European Games held in Kraków.
Speaking about joining Team GB, Caden told : "I don’t see it as pressure, I see it as an opportunity. I work very hard, and I’ll continue to do so.
"There’s always an element of nerves and wanting to prove yourself and not disappoint anyone.
"But I’ll be a very young heavyweight at the Olympics, so I’ll be trying to go into it with a relaxed mindset by way of, 'I'm here to fight, I’m trained to fight - let’s just enjoy it and kick people in the face!'"
Opening ceremony
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For the Opening Ceremony, which takes place on July 26, 2024, Ben Sherman has designed the Team GB uniform.
This kit features specially tailored pieces for all athletes representing the UK.
This includes a bomber-style jacket featuring a specially designed four-nation floral design of featuring a rose, thistle, daffodil and shamrock embroidered on the back.
The jacket is paired with a knitted open-neck polo in classic red and blue, and Oxford trousers with a Union Flag tape waistband.
Speaking about their involvement, Rachel Terrace from Ben Sherman said: “It’s an honour to continue our partnership with Team GB and to connect with our global community during a historic event where we’re all uniquely united.
“We’re excited to cheer on all Team GB athletes as they walk out onto the global stage this summer, sporting Ben Sherman designs rooted in the brand’s British heritage.”
Closing ceremony
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Ben Sherman has also designed the Closing Ceremony uniforms.
The kit - which will be worn on August 11, 2024 - features a floral shirt with the four-nation floral motif printed throughout.
The shirt is styled with Oxford shorts, a belt, and suede loafers.
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Commercial Director at Team GB, Tim Ellerton said: “We’ve been working closely with Ben Sherman and some of the Team GB athletes to develop the designs for the Ceremony wear over the past two years.
"It's brilliant to see them brought to life with a bright, fresh range that celebrates tradition whilst also being contemporary and fun."
BBC's Olympics line-up in full
Presenters:
- Clare Balding
- Gabby Logan
- Hazel Irvine
- Isa Guha
- Jeanette Kwakye
- JJ Chalmers
- Mark Chapman
Studio guests:
- Beth Tweddle
- Chris Hoy
- Denise Lewis
- Fred Sirieix
- Jessica Ennis-Hill
- Kate Richardson-Walsh
- Katherine Grainger
- Laura Kenny
- Mark Foster
- Michael Johnson
- Nicola Adams
- Rebecca Adlington
- Tonia Couch
Radio:
- Adrian Chiles
- Eleanor Oldroyd
- Kelly Cates
- Mark Chapman
- Naga Munchetty
- Tony Livesey
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