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Darts ace Luke Littler cashing in on his fame with clever Instagram side-hustle
Littler has been credited with boosting the popularity of darts across the country
DARTS prodigy Luke Littler is cashing in on his double-tops skills by selling signed replica shirts.
The teenage arrows ace, who reached the World Championship final in January, is flogging merchandise to his 1.2million followers on Instagram.
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The tops — just like he wears at the oche — are from £89.99, while framed ones marking some of his successes are £239.99.
He is also offering match worn tops for sale.
A source said: “Darts players aren’t renowned for their sports gear but Luke is so popular he could sell ice to Eskimos.”
The move comes after the 17-year-old signed a contract with online fashion giant Boohoo.
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Premier League footballers Grealish, Dele Alli, James Maddison and Leon Bailey have all also collaborated with the company, as has Love Island star and boxer Tommy Fury.
Luke, from Warrington, Cheshire, rose to fame before Christmas when he took the world of darts by storm, finishing runner-up in the World Championship.
The down to earth star, who loves feasting on kebabs and playing computer games, then won his first title with the Bahrain Darts Masters in January and is currently competing in the Premier League roadshow.
Earlier this week darts world champ Luke Humphries praised Littler for making darts more popular than it has ever been.
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He said of Littler, who was part of the BBC Comic Relief show earlier this month: “He's elevating the sport, he's doing it for everybody.
“I'm really proud of how he's handled all the media attention.
“If I was 17 I would have been a lot more anxious about it all than he has been."
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Littler bounced back from last week’s Premier League disappointment by losing his quarter final to win the Swedish darts festival over the weekend with partner Chris Dobey.
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