ARSENAL have sold the naming rights to their famous training ground – leaving fans fuming that it would never have happened under Arsene Wenger.
The Gunners’ London Colney HQ has been renamed the Sobha Realty Training Centre.
That came into play today as the Premier League giants announced a multi-million pound agreement with the Dubai-based luxury real estate developer.
The Sobha Realty logo will also appear on the sleeve of Arsenal's training kit as part of the package.
However, some supporters were not impressed by the extra revenue stream and vented their fury on social media following the news.
One wrote: “In Arsene wenger’s lifetime !?? Wow no shame at all!”
“Nothing is sacred anymore,” declared another.
While a third said: “Doesn’t matter. We all still gonna call it London Colney.”
Arsenal sporting director Edu said: “This is a very exciting agreement that will help us develop the best possible environment for our men’s and women’s players, coaches and support staff for years to come.
“Our training centre is a big part of our people’s lives. It’s not just about working hard on the pitches, but also working in our office spaces, learning, relaxing and spending time with team-mates, colleagues and their families.
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“We are building a winning team and a winning culture, attention to detail is very important and it’s crucial our people have the right conditions to prepare well and perform at their best.”
Meanwhile, Arsenal chief commercial officer Juliet Slot added: “Sobha Realty is a dynamic business with big ambitions.
“Their unrivalled experience will help us understand and explore the opportunities available to us, ensuring we’re always moving forward with world-class facilities for the future.”
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