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LITTLER BY LITTLE
Darts wonderkid Luke Littler could become ‘Rooney of darts’ after amazing World Darts Championship run
PR expert Mark Borkowski delivers his verdict on sport's next potential superstar
LUKE Littler has just earned himself the biggest payday of his life.
The 16-year-old wonderkid has roared into the last-16 of the Paddy Power World Darts Championship, and there is seemingly no stopping him.
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For dispatching Canada's Matt Campbell in the third round at Alexandra Palace, he will net a minimum £35,000.
That's more than the £25,000 top prize he's won twice for landing the Modus Super Series - and just a drop in the ocean compared to the wealth Littler could earn.
Should he be victorious, forgetting what his next potential opponent Raymond van Barneveld at Ally Pally has to say on the matter, he could pocket £500,000 for winning the whole thing.
Again, that could be small fry to what is on offer, should Littler - whose mum works in retail and whose dad is a cabbie, keep his feet on the ground.
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And that's what you would expect from a down-to-earth lad whose post-match meal is a kebab and has vowed to treat his pals to a day out in Blackpool with his winnings.
With there being no ceiling on a retirement age for darts, winning major tournaments could see him eclipse Phil Taylor's extraordinary £8million net worth.
Watching Warrington lad Littler's incredible rise has been PR expert Mark Borkowski.
'Teenage sport prodigies'
"In the world of sports, there exists a rare and extraordinary breed of individuals – the teenage sport prodigies," he told SunSport.
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"These youngsters, possess an unparalleled talent and dedication that sets them apart from their peers. Their ability to not only compete but excel at the highest levels of competition is nothing short of remarkable.
"What makes these prodigies even more significant is the impact they have beyond the confines of their respective sports."
He added: "Their meteoric rise to fame captures the attention of the world, and they become symbols of inspiration for countless individuals, young and old alike.
"Their achievements serve as a testament to the boundless potential of youth, reminding us that age is no barrier to greatness."
Role model
Borkowski also believes Littler could become a role model to a younger generation who will admire the teenager for following his dreams, having first picked up a set of arrows when he was just 18 months old.
"Moreover, young champions often become role models, not just for aspiring athletes but for anyone with a dream. Their dedication, discipline, and unwavering pursuit of excellence serve as valuable life lessons," he continued.
"They teach us the importance of setting goals, working tirelessly to achieve them, and never giving up, no matter the obstacles."
Borkowski championed Littler's story, with the ability to make millions through social media.
He said: "In the media and public relations industry, where unconventional perspectives are valued, these teenage prodigies offer a fresh narrative.
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"Their stories challenge conventional wisdom, showcasing that extraordinary talent can emerge at the most unexpected times and ages.
"Their journeys become fascinating narratives that capture the imagination of both media professionals and the public and are worth millions in revenue driven by social media engagement."
'Rooney of darts'
Phil Taylor paved the way for darts players to make millions.
Away from the oche, his staggering fortune was built through endorsements, including Target Darts, while the popular video game Phil Taylor's Power Darts also added commercial value.
Of course, darts players biggest earnings will always come from winning over sponsorships - with darts not being as glam as football or tennis.
But Littler, wh has been approached by a kebab firm over a potential deal, could easily achieve MORE than Taylor's £8m fortune, with age being on his side
Borkowski suggested should he not be a flash in the pan, the teenager could even echo Wayne Rooney's astonishing success.
"If he is not a one hit wonder and has 30 years ahead then the sky is the limit," Borkowski added.
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"He could well become the Wayne Rooney of the darts world.
"However, with fame comes huge challenges and expectations, so there is an uncertain ride ahead."
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