Sports stars who’ve changed careers reveal how their mentality has given them an edge in the business world
SPORTS stars turned small business owners have revealed how a sporting mentality can help give an edge in the business world.
Familiar faces from football, rugby and weightlifting claim the 'marginal gains mindset' - a sports psychology term that refers to incremental improvements that build to significantly boost performance - keeps their companies thriving.
Former Aston Villa striker, pundit and property auction business owner Dion Dublin said a sporting marginal gains mentality helped him implement small hacks, like focusing on teamwork and employee motivation, to create continuous improvement that has led to his business flourishing.
And Wales as well as Ospreys Rugby star George North explained how adapting to modern technology and dealing with pressure has made the difference in his motorcycle cafe venture.
While Sheli McCoy, a Scottish weightlifting champion, believes small, but consistent goal setting across personal development and business growth helps keep her business moving in the right direction.
The stars have teamed up with Smart Energy GB to create a digital guide and show other small business owners how making little changes can add up across all areas of the business and help them feel more in control.
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The follows research of 640 small business owners, which found 90 per cent were interested in marginal gains thinking.
And nine in 10 of the 84 per cent who already applied this approach reported seeing tangible benefits.
Some of the top marginal gains improvements they’d be likely to try were around small but achievable performance targets (28 per cent), a greater focus on motivation (25 per cent) and using technology for better data analysis (23 per cent).
But this wasn't the only similarity owners found between sport and business, with teamwork, leadership and management, overcoming setbacks and clear end-goals other examples of the synergy between the two.
It also emerged 69 per cent want to make changes to the way they run their business but aren’t sure where to start.
Dublin, who runs LOT9 Auction House, said: “Setting small, but consistent goals for my team of eight works well, as they’re achievable and keep everyone motivated.
“Team communication is pivotal to the success of my business, it means that everyone understands the goal, and is onboard with what we are trying to achieve.
“What I learnt in sport has really helped me in my business and it’s why I wanted to be part of sharing tips with others.
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He said: “At the cafe, sometimes small steps can be as simple as making sure the lights are completely switched off at night, or we’re only running the dishwashers once they are full.
"In sport, you learn to work well and perform under pressure, and I’ve taken that skill with me in running the cafe.
"I am also a big fan of tech when it comes to monitoring and assisting in my performance both in sport and business."
TIPS FROM SPORTS STARS TURNED SMALL BUSINESS OWNERS
*Use your resources wisely - Dion Dublin
When I was captain of Cambridge United, we didn’t have huge amounts to spend on players, so we used what we had on things like training and equipment to improve our team.
In small business, you also need to think about where your money is going and how it’s being spent.
That’s why we’ve got a smart meter at Lot9 – it tracks our energy usage in near real-time so we only pay for the energy we use – a real help with managing cashflow.
*Don’t be afraid to do things differently - George North
There is no blueprint for success. Don't be afraid to try things outside of your comfort zone.
This is something I’ve definitely kept in mind throughout my rugby career.
I've been lucky enough to win the Six Nations on three occasions, and each time we had a different strategy.
If you stay at the same level, you're moving behind as everyone else is catching up.
In business, it’s the same – you have to keep things fresh and exciting for your customers too – whether that’s a new menu item, or an even elevation of customer service.
*Quarterly goal setting - Sheli McCoy
Goal setting is ingrained in your mindset very early on in sports. The same should go for your business.
Setting small, manageable goals helps you stay focused on making progress which will lead to more noticeable improvements.
Slowly increasing the opening hours at Sweatbox let the team acclimatise to the changes and ease them into the new rota.
We were then able to add more classes to the timetable, and by the end of the quarter membership had increased by 5 per cent.
TOP AREAS SMALL BUSINESSES THINK MARGINAL GAINS COULD HELP
1. Being more diligent with budgets, spend and savings
2. Improving employee productivity
3. Improving employee wellbeing
4. Optimising logistics
5. Product development
6. Quality control
7. Using new technology to track performance
8. Time management
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9. Adopting latest technology to improve performance
10. Safety