Every Premier League club’s most popular star based on shirt sales with huge names like Fernandes and Rice beaten to No1

So Haaland has obviously been City's most marketable asset ever since his arrival last year from Borussia Dortmund.

But the surprises start at Arsenal, where Bukayo Saka has overtaken record £105million signing Declan Rice.

And Marcus Rashford has sold more Manchester United shirts than captain Bruno Fernandes.

While at Chelsea, local lad and new captain Reece James tops all of the club's expensive signings, such as Enzo Fernandez and Moises Caicedo.

The rest of the list sees Mohamed Salah still leading the way at Liverpool, despite intense rumours linking him to an imminent move to Saudi Arabia.

Son Heung-min has taken top spot at Spurs after the departure of Harry Kane.

While Newcastle have become the richest football club in the world ever since their Saudi takeover two years ago, and Bruno Guimaraes is their most marketable asset.

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Ollie Watkins leads Aston Villa's revolution under Unai Emery, Ivan Toney is still the most popular Brentford player despite his transfer ban and Kaoru Mitoma's exploits have won over most Brighton fans.

Dominic Solanke, Manuel Benson, Eberechi Eze, Dominic Calvert-Lewin and Joao Palhinha lead the way for Bournemouth, Burnley, Crystal Palace, Everton and Fulham respectively.

And Pelly Ruddock, Morgan Gibbs-White, Cameron Archer, Jarrod Bowen and Hwang Hee-chan top the charts for Luton Town, Nottingham Forest, Sheffield United, West Ham and Wolves.