Premier League side release stunning new away kit with brilliant dig at rivals as ace rocks ‘Byker Grove’ look
SHEFFIELD UNITED have released their new away kit for their return to the Premier League.
The Errea kit was released with a slick video campaign which featured the teams' players relaxing at a fictional 'Blades Social Club'.
The away kit comes in a bold yellow and is paired with Blades' black and red accents.
The theme of the kit and campaign is "classic away days" and harks back to the Sheffield United kits of the 1980s and 90s.
Current stars Chris Basham, Anel Ahmedhodzic, George Baldock, Adam Davies, Yasser Larouci, Tara Bourne and Maddy Cusack all appeared in the promotional video to celebrate the kit's release.
They were joined by former stars Carl Asaba, Rob Kozluk and Brian Gayle, along with the club's greatest ever player Tony Currie.
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Blades fans will take anything they can to cheer themselves up at the moment after losing star man Iliman NDiaye to Marseille this week.
Eagle-eyed fans also spotted a cheeky dig at rivals Sheffield Wednesday with a sign in the social club reading: "Wednesday - closed."
One fan replied: "I love the pettiness."
Another wrote: "The pettiness I can get behind."
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A third wrote: "Wednesday closed - class."
Another Blades fan saw the fun side of the retro kit, saying: "Hi @antanddec.
"Fancy getting Chris Basham in for the Byker Grove reboot?"
United's white away shirt from last year will be used as a third strip next season.
The club said in a statement about the kit release: "The yellow strip is made from a jacquard fabric with thin stripes woven into the material, it’s complimented by black and red elasticated ribbed collar and cuffs alongside yellow shorts with black trim and yellow socks with black and red trim.
"The alternative socks and shorts options for this kit are red while the black home options will also allow for a number of different kit combinations should the Bladesmen require.
"The launch of the kit is set in Neepsend Social Club and Canteen in Kelham Island on the outskirts of Sheffield City Centre and reflects the club’s deep connection to it’s local community and commitment to celebrating the city’s rich history, in which social clubs have a long history in Sheffield."