Olympian Sharron Davies leads Nike boycott after they use trans influencer to promote women’s sportswear
NIKE was threatened with a boycott last night for using a transgender influencer to promote its sportswear for women.
The brand paid — who identifies as a woman but has not had surgery — to wear its sports bra and leggings.
But Olympic swimmer Sharron Davies claimed Dylan’s Nike-sponsored posts had set back attempts to protect women’s sport.
She said: “The ad feels like a parody of what women are — that Nike would do this feels like a kick in the teeth.
“The only way we can make these companies sit up and listen is to boycott with our wallet — it’s the only thing they listen to.”
Comedian and actor Dylan, 26, was born male but uses the pronouns “she/they” and has a huge following online.
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But her appearance in ads for Bud Light provoked a similar furore.
Sharron, 60, said she was a poor choice to promote sports bras as she had nothing to fill one.
And transgender US media personality Caitlyn Jenner, a former Olympic gold medal-winning decathlete, told Nike: “Stop trying to erase women.”
Nike said: “We welcome comments that contribute to a positive, constructive discussion. Hate speech will be deleted.”
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