WWE and UFC to join forces in shock move but wrestling supremo Vince McMahon will STILL be involved in new-look link-up

WWE are set to be sold to UFC's parent company Endeavour Group, reports suggest.

That is according to CNBC, who report that the wrestling giants and the MMA corporation will merge.

Negotiations are advanced between Vince McMahon's promotion and Ari Emanuel's Endeavour Group.

A deal could be announced as soon as Monday, just one day after WrestleMania 39's second and final night.

That means WWE and UFC will merge and form a new publicly traded company.

Endeavor will own 51 per cent, while WWE shareholders will get the other 49 per cent.

The deal will also give the wrestling giants an enterprise value of $9.3billion (£7.5bn).

McMahon, though, will continue to be involved in WWE as executive chairman, while Emanuel will act as chief executive.

UFC president Dana White will also remain on his current position after the reported deal.

McMahon returned last January as chairman to oversee the sale of the company, which was looking for buyers.

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That is after the 77-year-old's following allegations claiming he paid hush money to several women who have alleged sexual misconduct between 2006 and 2022.

McMahon turned WWE into a global phenomenon ever since he bought the company from his father Vince McMahon Sr in 1982.

The deal will effectively end WWE’s decades-old status as a family-run business by the McMahons.