EFL Cup to be renamed after three-year sponsorship deal struck with energy drink Carabao
Thai brand's bright green ribbons will go on the trophy and the match ball as well as having signage at every ground - taking over from Capital One
THE EFL Cup will be renamed the Carabao Cup from the start of next season after a new three-year sponsorship deal was agreed.
The Football League have struck a deal with the Thai energy drinks brand, which will see the tournament re-branded with the company’s bright green colours on ribbons of the trophy and the match ball.
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Carabao branding will also feature in stadiums at every match, including at Wembley on “Carabao Cup” final day.
The competition has been without a sponsor since the deal with credit card service company Capital One ended at the end of last season – a trophy which was one by Manchester City.
Shaun Harvey, EFL Chief Executive, said: “This is a significant agreement for both parties and I’m delighted to welcome Carabao on board as an official title sponsor of the EFL Cup.
“We are equally as pleased that in a tough and competitive sponsorship marketplace we have managed to agree on a deal that meets with our valuation of the property.
“We opted to take our time in bringing this matter to a successful conclusion and feel we have now secured the best outcome possible for the EFL and the clubs we represent.
“Of course, it was imperative the deal met Carabao’s requirements and the inventory has been designed to ensure it complements their existing and future marketing strategies.
“I’d like to thank the Carabao team for their approach throughout the very positive negotiations and myself, and the team, look forward to working closely with them in the years to come.
“As a well-established brand in football, Carabao is a perfect fit for the EFL and I have no doubt that throughout its duration, this partnership will prove mutually beneficial as we collectively look to boost our profile and exposure in local and international markets.”
This year’s sponsor-less competition is into the quarter-final stage, with Hull City, Newcastle, Liverpool, Leeds United, Arsenal, Southampton, Manchester United and West Ham all still in the draw.