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DEJ AND ALIVE

How KSI’s brother Deji went from YouTube boxing ‘failure’ to fighting 15x world champ Floyd Mayweather as an all-new man

YOUTUBE boxing star Deji went from self-professed "failure" to fighting boxing legend Floyd Mayweather as an all-new man.

The social media sensation rose to fame as the younger brother of KSI, one of the most recognised faces on the internet.

Floyd Mayweather and Deji ahead of their exhibition
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Floyd Mayweather and Deji ahead of their exhibitionCredit: Getty Images - Getty
YouTube stars KSI and Deji
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YouTube stars KSI and Deji
Deji celebrating his first boxing win against Fousey earlier this year
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Deji celebrating his first boxing win against Fousey earlier this yearCredit: Rex

But Deji - full name Oladeji Daniel Olatunji - carved out a career for himself with over 16.2MILLION followers and subscribers.

When KSI - real name Olajide Olayinka Williams Olatunji - signed to fight American Logan Paul, Deji featured on the undercard.

It was a family affair as he faced Paul's brother Jake in the co-headliner, losing by stoppage.

As the world of influencer boxing grew, it was inevitable that Deji would be back in the ring again.

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And that came in June 2021, during a YouTube vs TikTok event which saw him fight Vinnie Hacker, 20.

But after ballooning up to over 14 stone for the fight, Deji was stopped in two rounds, quitting on his feet.

Afterwards, he tweeted: "I’m sorry, I am a failure."

It set up a comeback fight greater than ever, as Deji, 25, claimed he would walk away from boxing if he lost to Alex Wassabi, 32, in March.

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The former gamer switched gyms, training alongside coach Daley Perales and looked a new man.

Unfortunately, it was a similar story as Wassabi ran out the victor following a close points decision.

Deji's first sign of resilience came in his emotional post-fight speech, in which he told his adoring fans he would not quit.

He said: "If you guys want me to fight again, I'll show you what I can do."

Deji added more muscle to his team with the addition of esteemed strength and conditioning coach Leon Wills.

And together with boxing trainer Perales, they helped shape a new and improved Deji, who returned against online rival Fousey, 32.

Deji lost to Jake Paul in their 2018 fight
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Deji lost to Jake Paul in their 2018 fightCredit: Reuters
Deji was beaten by TikToker Vinnie Hacker
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Deji was beaten by TikToker Vinnie HackerCredit: Getty
Alex Wassabi celebrates his win over Deji
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Alex Wassabi celebrates his win over DejiCredit: Instagram @showstarboxing

Deji's improvement in his skills, fitness and mindset was there for all to see as he dropped and stopped Fousey in three rounds.

He said after winning his first fight: "I have the best team ever. I have Daley, the best boxing coach ever, ever.

"I have Leon, the best PT in the game and I have everyone out there showing their love. And that brought me out."

The YouTube scene stood up and took notice of Deji, but little did he know the win would capture the attention of boxing greatness.

Global Titans, a newly-found Dubai-based promotion, had just signed Floyd Mayweather, 45, to an exclusive deal.

American YouTuber Fousey was beaten by Deji
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American YouTuber Fousey was beaten by DejiCredit: Getty
Fousey was dropped and stopped
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Fousey was dropped and stoppedCredit: Rex

And they were seeking out competition for his first exhibition bout under their banner.

Manager Liam Chivers, who works with a host of influencer talent, was approached to put forward some names.

At the top of his list were Deji and AnEsonGib, who was a week away from his eventual win over Austin McBroom.

Due to Gib's upcoming bout, it was Deji who was put forward and later approved by Mayweather's team.

A deal was wrapped up within two weeks, setting the scene for one of boxing's most extraordinary bouts.

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The pair will share the ring over eight rounds in Dubai on Sunday night.

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And in a career in which has seen Deji always put so much on the line, this is his first fight where he truly has nothing to lose.

Deji ahead of his fight with boxing legend Floyd Mayweather
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Deji ahead of his fight with boxing legend Floyd MayweatherCredit: @GlobalTitansFS
Coach Leon Wills with Deji
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Coach Leon Wills with DejiCredit: @GlobalTitansFS
Boxing trainer Daley Perales with Deji
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Boxing trainer Daley Perales with DejiCredit: @GlobalTitansFS

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