Joe Hart no longer Head & Shoulders above the rest – as his shampoo ad deal is set to expire
England footie star likely to be dropped from sponsorship deal after leaving Manchester City
MANCHESTER City flop Joe Hart is being dealt another blow — this time by Head & Shoulders.
The England keeper was dropped by new Blues’ boss Pep Guardiola and banished on loan to Italian side Torino for the season.
Now bosses at the shampoo firm are unlikely to renew his £100,000-a-year deal.
A source said: “Joe was always a cheap option for the brand.
“But the feeling is now he is yesterday’s man and it is time to look for someone new.”
Hart signed his lucrative deal with Head & Shoulders in 2012.
His five television adverts included numerous shots of him in just a pair of shorts.
The adverts made him the butt of jokes on the terraces with fans singing “No, No, No, No dandruff” to the tune of the ’90s dance hit No Limit by 2 Unlimited.
But the keeper, who earns an estimated £100,000 a week, was blamed for England’s poor performance at Euro 2016, letting in goals from Wales and Iceland.
Yesterday a Head & Shoulders spokesperson said they did not disclose individual deals but confirmed Joe is still under contract for them.