ASTON VILLA have signed Ollie Watkins from Brentford for a club-record £33million.
The 24-year-old striker has penned a five-year deal after a sensational season in the Championship last term.
Watkins bagged 26 goals in the second-tier as the Bees narrowly missed out on promotion, losing to Scott Parker's Fulham in the play-off final.
Villa will pay Brentford £28m up front with a further £5m in add-ons.
Dean Smith's side have smashed their former transfer record with Watkins costing £11m more than Wesley Moraes.
Smith and Watkins previously worked together at Brentford after the Villa boss signed the forward from Exeter in 2017.
Smith told Villa's website: "Ollie has developed into one of the most sought-after strikers in the country and we are looking forward to seeing him show his great qualities in an Aston Villa shirt.
"He is a hugely determined character who has both the ability and personality to succeed at the highest level."
Watkins added: "I am so excited to join Aston Villa and to reunite with Dean Smith as my Head Coach.
"I cannot wait to wear the famous claret and blue in the Premier League. I want to do something special here and score some goals."
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Watkins is the club's second signing in this window after Matty Cash arrived from Nottingham Forest for £16m.
And the side from the Midlands made no secret of their desire to sign a striker.
Villa had a £15m bid rejected for Callum Wilson before he joined Newcastle for £20m.
SunSport also revealed how they are chasing a £20m move for Liverpool striker Rhian Brewster.