Vince McMahon bans WWE stars from using Cameo and Twitch and threatens punishment for ‘engaging with any third parties’

VINCE McMahon will no longer allow WWE wrestlers to "engage with outside third parties," which includes platforms such as Cameo and Twitch.

The wrestling boss reportedly held a call with talent last Sunday about the reinvention of the brand, and during the chat it was said that owns the real names of talent, not just their stage names.

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followed up by sending a letter on Thursday stating it was important to promote and protect the brand however possible, according to .

Wrestlers have 30 days to stop using third-party platforms, McMahon said.

"Some of you are engaged with outside third parties using your name and likeness in ways that are detrimental to our company," McMahon wrote, as reported by the outlet.

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"It is imperative that these activities be terminated within the next 30 days (by Friday October 2). Continued violations will result in fines, suspension, or termination at WWE's discretion."

These actions are necessary as part of the wrestling promotion's rebuilding process as they "enter the next phase of growth" at WWE, McMahon said.

The WWE released a statement on Saturday explaining the change as a way to protect the organization's intellectual property.

“Much like Disney and Warner Bros., WWE creates, promotes and invests in its intellectual property, i.e. the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E and Braun Strowman," the statement read.

"It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry.

"Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a companywide basis, rather than at the individual level, which as a result will provide more value for all involved.”

Although the company said the move was part of a rebranding, the edict was reportedly on her official handle.

Lana has promoted Bang Energy drinks on her account since July, and she recently shared a string of posts hyping up the product within the past few weeks.

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Several other WWE stars have handles on major social media platforms like and Twitch, and many of them expressed their gripes with the ban on social media.

Among the wrestlers with huge social media followings are Roman Reigns, AJ Styles, Asuka, Mandy Roses, Charlotte Flair, Xavier Woods, and Ric Flair.

Former WWE superstar Paige has since changed her Twitch channel's name from OfficialPaigeWWE to SarayaOfficial, which incorporates her real name, Saraya-Jade.

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