AS one of the world's most popular beauty brands, Olaplex has racked up a loyal fan base. First used and loved in salons by hairstylists, Olaplex quickly expanded into the consumer market - leaving many shoppers begging the question, where to buy Olaplex?
From bond-building formulas that replenish frazzled ends to potent lash serums and handy dry shampoos, Olaplex now offers a diverse range of products which span more than just haircare.
Olaplex is a cult favourite and with good reason Credit: Olaplex Whilst Olaplex is now stocked in a number of online and physical stores, knowing where to buy Olaplex - and where best to buy Olaplex - can be a tricky one.
Over the years, has become one of the leading haircare brands, with sales of Olaplex doubling in 2020, despite the salons being shut throughout lockdown - and it shows no sign of slowing down anytime soon.
According to , Olaplex is among the world's top ten most popular beauty brands, racking up nearly 15 million Google searches in 2023.
There's something for everyone in Olaplex's collection, for every hair problem and need.
Olaplex helps to repair, protect and strengthen your hair, while its signature Bond Building technology works on a molecular level to help you achieve luscious locks.
Olaplex works by repairing the disulfide bonds in your hair, which give your hair its structure, strength and stability - when these bonds break is what results in the damage you see to your hair.
Olaplex products protect hair and repair damaged strands, leading to healthy hair that is shiny, soft and strong.
Whether you're looking to try the Bond Maintenance shampoo, the Bond Protector Nourishing Hair Serum, or their Bond Maintenance Clarifying Shampoo, there are several products to choose from, to protect all hair types hair including blonde hair, short hair, and much more.
Most read in Fashion and Beauty So if you're looking to get your hands on Olaplex, here's everything you need to know including where to buy Olaplex, the best Olaplx products and more.
What is Olaplex? According to their website: "Olaplex restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate."
"Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair."
(£64), which uses peptides and bond-building technology to promote fuller, thicker brows.
Another recent launch is the , designed for blonde and grey hair.
Advertisement : Works to rebuild bonds, and strengthen the hair shaft for healthy locks
A once a week at home treatment: For use as your usual shampoo, repairs and gently cleanses : Repairs hair and uses a purple toner to help keep warm toned hues from blonde hair. Works to thoroughly clean and cleanse the scalp and hair shaft for healthy hair growth. For use as your usual conditioner, restores and repairs : Reinvigorates blonde and grey hair by neutralising yellow and brassy tones : A leave-in conditioner that is perfect for taming frizz and flyaways for up to 72 hours. A styling oil that adds shine, strength and softness : A first-of-its-kind, 4-in-1 reparative mask A leave-in hair serum designed to protect from environmental stressors : Protects hair from heat damage and adds volume and body to your look : Uses Bond Building Technology™ to promote thicker, fuller and longer lashes Uses rice starch to absorb oil and refresh greasy roots Encourages brow growth for fuller, thicker brows All of Olaplex's products are highly concentrated , and whilst they are often not cheap, you only need to apply a small amount.
The Black Friday sales, and Boxing Day sales are normally a good time to stock up whilst it's on offer.
Advertisement stocks a number of the Olaplex range, and bundles to make shopping even easier for hair care fans.
Except for No. 1 Bond Multiplier, and Olaplex No. 2 Bond Perfector (which are only used in salons), beauty fans can stock up on the whole collection including the new No. 8 Bond Intense Moisture Mask.
Shop Olaplex at Lookfantastic - Sallys Beauty Sally Beauty is a great place to snap up Olaplex products.
Advertisement Space NK Olaplex is one of Space NK's most-bought products, and the is one of their best-selling products.
Space NK shoppers also love the and the new
Advertisement AllBeauty AllBeauty is a great place to pick up beauty products for less.
They have the full Olaplex range, but with over 200 positive reviews on , it's proof that it's a hit with shoppers.
Shop Olaplex at All Beauty - Cult Beauty Cult Beauty does what it says on the tin, stocking 'cult favourites' and must-have beauty classics, as well as emerging icons.
Calling Olaplex an 'a Holy Grail for in-the-know salon-goers', they sell the full range as the '' (£60), which is perfect for new Olaplex users, as is a great way to try out the collection.
Advertisement ASOS Need Olaplex in a rush? ASOS is the place for you thanks to their super speedy next-day delivery.
The whole collection is available to shop from ASOS, with some favourites as low as £19.
Feel Unique Feel Unique is a great place to find your beauty, skincare and haircare favourites - so of course, they stock Olaplex.
They frequently run sales and promotions, so it's always worth checking out if Olaplex is on offer, or if you could score some extra goodies too.
Advertisement Sephora Sephora returned to the UK after almost 20 years in 2022, and we couldn't be happier.
The beauty retailer stocks a whole host of brands, including Olaplex; from individuals to duos and larger haircare kits.
Shop Olaplex at Sephora - John Lewis John Lewis stocks almost every brand you could ever desire, across home, garden, fashion, and beauty.
From John Lewis' own brands, Kin and Anyday, to Joules, Barbour, Whistles, and even Olaplex - yes, you read that right.
Advertisement Beauty Bay
Beauty Bay regaurly slashes its prices on some of beauty's buzziest products - including Olaplex.
So, it's well worth keeping an eye out for deals, as the retailer stocks most of Olaplex's offerings.
Advertisement , whcih includes Olaplex No.3 Hair Perfector and Olaplex No.0 Intensive Bond Building Hair Treatment.
Shop Olaplex at Beauty Bay -
, which is used before shampooing and conditioning (whereas most masks would be used afterwards).
You simply apply a generous amount to towel-dried hair, and then comb through.
Leave it on for a minimum of ten minutes (the longer you leave it on, the better), then rinse, shampoo and condition as normal.
Different products such as the Olaplex Shampoo and Conditioner, and the Masks are used in different parts of your haircare routine, so make sure to check the instructions for each product.
Is Olaplex worth it? Olaplex has legions of fans, with many referring to them as their holy grail products.
However, they can be expensive, and with several dupes now available it's not always the right solution for everyone.
In our full Olaplex review , we said: "My hair is always in need of TLC because it's bright blonde. But after using Olaplex products for a month, my hairdresser immediately complimented the condition of my hair when I went to get more highlights."
However, it's worth noting we also thought that the effects weren't immediate, and were put off by the cost.
If you're looking for something a bit more purse-friendly, it's worth trying one of the many Olaplex dupes.
How to use Olaplex Bonding Oil? is one of Olaplex's most popular products and can be used as either a treatment or a styler.
Advertisement is recommended to be used on a weekly basis, with severe damage up to two or three times a week.
Other products such as the Bonding Oil, Mask, Shampoo and Conditioner will have different recommendations, from everyday to bi-weekly.
Which is the strongest Opalex? Bond Builder has the highest concentration of Olaplex's patented molecule, Bis-Aminopropyl Diglycol Dimaleate making it the strongest of the Olaplex range.
It's designed to be used with the Olaplex No. 3 Hair Perfector.
Advertisement and are both leave-in treatments, so provide the most intense repair for damaged hair.
Olaplex No 8 Bond Intense Moisture Mask is applied after shampooing and can be left for up to 20 minutes before rinsing, whereas No 3 is applied to towel-dried hair for up to 20 minutes before Shampoo and Conditioner.
will also help to protect your hair from damage so it is well worth building into your routine.
However, different hair will have different needs so this may not be the case for all, and other Olaplex treatments may be better for your hair.
Advertisement 's for , "the longer it's on, the more effective it is, especially for hair that is compromised. We've seen great results from people who leave it on 30 to 90 minutes!"
Adding that "Remember, this is NOT a conditioning treatment OR a leave-in treatment."
Can you leave Olaplex 3 on overnight? We (and Olaplex) as they can get in your eyes.
Can Olaplex repair damaged hair? Olaplex helps repair damaged hair by repairing broken bonds, however, it does not repair broken disulphide bonds permanently so is not a substitute for a trim if your hair is badly damaged, as new damage can still occur.
Advertisement , "each OLAPLEX product is free of sulfates, phthalates, DEA, aldehydes, formaldehyde, gluten, parabens".
Which Olaplex to use? Which Olaplex to use will all depend on your intended results.
For instance, in the salon, Olaplex No. 1 Bond Multiplier and Olaplex No. 2 Bonding Perfector will give your hair an intense treatment; with Olaplex 0 and 3 designed to keep this up at home.
and 5 are shampoo and conditioner, and and 7 are for styling your hair, and adding the finishing touches.
is a mask to helps add moisture and helps it feel healthy, whilst helps to protect hair.
The best shampoos, tried and tested
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