Jump directly to the content
Live Blog
GREAT OFFERS

Amazon Prime Day 2024 UK deals LIVE – best discounts for day 2 on Kindles, Audible and more

*If you click on a link in this story we will earn affiliate revenue.

All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue.

THE final installment of Prime Day 2024 is upon us, which means millions of Amazon Prime members will have access to hundreds of fantastic deals until midnight.

The  kicked off at midnight yesterday (16 July), giving bargain-hunters just 48 hours to snap up limited-time discounts on everything from popular Amazon devices to air fryers.

Throughout the event, we will highlight the very best Prime Day UK deals, including the hottest discounts across beauty, fashion, home and garden and of course tech.

But it's worth noting the staggering deals are only available for , so shoppers will need to sign up to access the savings.

If you have never signed up for Prime, you can make the most of the .

Stay up to date by heading to our Amazon Prime Day hub and follow our Amazon Prime Day live blog below for the latest deals across all categories and some of the biggest savings you don't want to miss!

  • Save 23% on the Guinness Nitrosurge

    I love Guinness, and if you're a fan of the Irish stout or know someone who is, then I can't recommend the Guinness Nitrosurge enough.

    It's a great gift, and this nifty little gadget helps pour the perfect draft, making it the best accompaniment to any match day viewings.

    In our review of the best beer dispensers, our tester rated it a 4/5 and it's now slashed by 23% in the Prime Day sale, and available for £23.

    Buy if: You love drinking Guinness and want to enjoy the perfect pint at home / You're looking for a unique gift for a Guinness lover

    Don’t buy if: You're not a fan of Guinness as it only works with Guinness Nitrosurge cans

    • Guinness Nitrosurge, £23 (was £30) – 
  • Save 27% on Elemis Pro-Collagen Cleansing Balm

    The Elemis Pro-Collagen Cleansing Balm is a product I have gone back to numerous times as a beauty writer.

    It melts onto the skin like butter and easily lifts off the most stubborn of make-up.

    Buy if: You want a cleanser that will lift off even the most stubborn of make-up, and gives silky smooth and hydrated skin. I love the gorgeous rose scent.

    Don’t buy if: You prefer a foamy or oil-like texture. You won't get that here. 

    Save 27% on the price tag, taking it down to £35.19 this Prime Day.

    • ELEMIS Pro-Collagen Cleansing Balm, £35.19 (was £48) -
  • Save 47% on the Russell Hobbs Illuminating Glass Kettle

    A kettle isn't the fanciest of kitchen gadgets, but it is one of the most used appliances in any home with the average Brit drinking three cups of tea daily.

    It's one of the appliances that can help save money off energy bills in the long run, so you'll definitely want a kettle that's built to last.

    Stylish and energy-efficient, I rated the Russell Hobbs Illuminating Glass Kettle a 4.5/5 in our review of the best kettles, and it's now 47% off at £36.99.

    Buy if: You want an energy-efficient kettle that has clear water-level indicators and is stylish

    Don’t buy if: You live in a big household, it's best suited for households of three to four

    • Russell Hobbs Illuminating Glass Kettle £36.99 (was £69.99) – 
  • Save £100 on Cloud Nine Straighteners

    Designed to style and straighten hair without tugging, they also reduce frizz caused by friction, and their heat settings range from 100-200°C - just don't forget to apply heat protection.

    Buy if: You want a super sleek and shiny look. These clever straighteners feature curved plates, which makes both straightening and curling hair a breeze.

    Don't buy if: You're looking for a tool to dry and hair your hair at the same time. These Cloud Nine straighteners are all about the finish.

    There's £100 off this Prime Day, make sure you get them before the offer ends.

    • CLOUD NINE 2 In 1 Contouring Pro Hair Straightener, £199 (was £299) -

  • Save 20% off NYX Professional Fat Oil Lip Gloss

    This lip oil is hydrating and non-sticky
    This lip oil is hydrating and non-stickyCredit: mia lyndon
    • NYX Professional Fat Oil Lip Gloss, £6.39 (£7.99) -

    Lightweight, shiny and hydrating, lip oils suceed in all the things that lip glosses fall short of - and is one of my favourites.

    Thanks to hydrating cloudberry and smoothing vegan squalene, the formula keeps lips moisturised for up to 12 hours, without ever feeling sticky or heavy.

    As boring as it sounds, my favourite shade is transparent 'My Main', which I love applying over matte lipstick or straight onto bare lips.

  • Save 33% on the Philips 5400 Bean-to-Cup Espresso Machine

    You can't beat barista-standard coffee, but you don't need to head out to a cafe and fork out a few quid to enjoy it.

    If, like me, you love the taste of a good coffee, then you need to add the Philips 5400 Bean-to-Cup Espresso machine to your home.

    I rarely fall in love with a product, but I rated it 5/5 in our best coffee machines review and it's now slashed by 33% to £457.60 with this deal.

    Buy if: You love premium-quality coffee and want to make it easy and effortlessly at home / You love drinking different types of coffee

    Don’t buy if: You're looking for a cheap coffee machine / You only like one type of coffee

    • Philips 5400 Bean-to-Cup Espresso Machine, £457.90 (was £679.99) – 
  • Russell Hobbs Supreme Steam Iron, £19.89 (was £43.99)

    Ironing is a chore that has to be done, so why not do it with the Supreme Steam Iron from Russell?

    It makes short work of creases and has been reduced by over 50 per cent - What's not to like?

    It has a long 2m power cable for ease of use, a non-stick ceramic plate and a large 320ml water tank.

    Click to get yourself a state-of-the-art iron.

  • My favourite mascara is on sale

    I wasn't expecting to like a purple mascara, but has left me pleasantly surprised.

    First of all, as far as anyone else is concerned, this looks like a brown mascara.

    The Maybelline Sky High purple mascara is more wearable than you'd think
    The Maybelline Sky High purple mascara is more wearable than you'd thinkCredit: mia lyndon

    The formula is a gorgeous, chestnut brown with a hint of burgundy, meaning it's very wearable - so no one will notice the difference.

    However, it's very flattering on the lashes and would pair beautifully with a purple eyeshadow or liner - meaning it's definitely one for the make-up bag.

    • Maybelline Lash Sensational Sky High Mascara in Burgundy Haze, £8.65 (was £12.99) -
  • Save 60% on a Ring Video Doorbell and Indoor Camera

    Video doorbell sales have rocketed in recent years as people continue to invest in home security.

    This high-tech equipment can monitor who is at your door even when you're miles away.

    It's easy to install, has a rechargeable battery and allows you to use night vision to see what's going on no matter what time.

    Its price was slashed from £149.98 to £59.99 for Prime Day - click , if you want to improve your home security at a great price.

  • Get a good night's sleep with Maxzzz Luxury Pillows 2 Pack

    If sleeping comfortably is important to you - don't miss out on this amazing offer.

    These hotel-style pillows are available for just £26 and come in a pack of two.

    The microfibre is designed to remain soft while supporting your head and the mess sides help with airflow to prevent you from sweating on summer nights.

    If you want to sleep better tonight - click .

  • Save £90 when purchasing the Ninja Foodi MAX Dual Zone Air Fryer

    This luxury Air Fryer's price tag was slashed by 36 per cent, for Amazon Prime Day.

    After skimming through the 42,000 reviews, it's easy to see why the handy cooking appliance became a fan favourite.

    The Ninja Fryer boasts a 9.5L capacity and features a Dual Zone technology allowing users to cook a variety of different food at the same time.

    It's currently available on Amazon for £159.99 - click to get yours.

  • Amazon Fire TV 32-inch 2-series, £139 (was £249.99)

    Amazon has slashed the prices across its entire Fire TV range and this 32-inch 2-series is no different.

    The smart TV was reduced by 44 per cent, marking its lowest price yet.

    You'll need to be a Prime member or  to take advantage of this offer.

    Customers have loved the product and gave it a 4.4-star rating.

    Click to be sure you don't miss out on this amazing bargain.

  • Bag yourself the Shark WandVac 1.0 Cordless Handheld Vacuum Cleaner

    Credit: Amazon

    This handheld, portable cleaner has been reduced by over 50 per cent and is available for just £76 this Prime Day.

    The Shark WV200UK featured in our best vacuum cleaners roundup.

    It is lightweight, easy to control and has a powerful suction.

    Its handy attachments are great for removing dirt and dust from your car and house.

    Click to add the high-tech vacuum cleaner to your basket

  • Save over 60% on the Nespresso Vertuo Plus Automatic Pod Coffee Machine

    With over two thousand reviews on Amazon and a hefty discount this a deal you don't want to miss out on.

    The machine allows you to make up to four different-sized drinks at the touch of a button.

    If you enjoy making barista-style coffee at home - click .

    The sleek model was slashed from £199.99 to just £78.06.

  • Grab a Revlon One-step hair dryer and volumiser for less than £30

    This Revlon 2-in-1 styling tool is said to have "the power of a dryer and the volume of a styler".

    Customers love the smoothness, quality and appearance of the hair dryer, according to Amazon reviews.

    They added that it leaves their hair feeling "smooth, silky and shiny".

    Click to bag yourself the sought-after hair dryer.

  • Save £200 on a Ninja Woodfire Electric BBQ & Smoker, 7-in-1 Outdoor Grill & Air Fryer

    Summertime is here and there is no better time to host a fancy BBQ.

    Luckily, Ninja's electric BBQ grill has been reduced by a whopping 50 per cent for the Prime Day event.

    The multi-functional cooking tool has 7 different functions, ranging from grilling and smoking to roasting and baking.

    Click so you don't miss out on the epic bargain.

  • Join Princess Kate in buying Biotulin Supreme Skin Gel

    The beauty product that promises 'botox-like' results has reduced by £5 this Prime Day - and the Princess of Wales is reportedly a fan.

    Carl Ray, the princess' former make-up artist told Celebrity Style Magazine: "Michelle Obama has been using this organic Botox gel regularly on the recommendation of Kate Middleton."

    The gel features hyaluronic acid, a skincare ingredient that has recently seen a huge wave of popularity.

    Click to bag the £39 product used by royalty.

  • Save £51 when buying an Antler Clifton Suitcase

    Holidaymakers need to get this suitcase, which is the cheapest it's been on Amazon since Black Friday 2022.

    It's down 30 per cent from its RRP of £170.

    We are big fans of the Antler Clifton and gave it a 5/5 rating in our round-up of the best suitcases.

    Click to purchase the robust and well-designed luxury suitcase.

  • Get 3 months of FREE Audible

    Prime members can get .

    Along with free access to Audible, you will also get one credit per month for any title on in the deal.

    But don't worry if you aren't a Prime member, you can still pick up .

    The deal is running until 11:59 pm on 31 July.

    • Audible 3 months FREE with Prime (£7.99p/m after) – 
  • Apple AirPods Pro on offer at an all-time low of £179 on Amazon

    Save over 20 per cent on Apple's sought-after AirPods Pro (2nd generation).

    These feature top-notch noise cancellation settings, making them a fan favourite among headphone users

    They were originally priced at £229 but have since been reduced by £50 - click to get yours now.

  • Kate Middleton's Beauty Secret is on sale!

    Get your hands on one of Princess Kate's skincare secrets dubbed a  ‘no needle botox’ serum this Prime Day.

    Carl Ray, the princess' former make-up artist, has revealed she's a fan of  thanks to its plumping and firming effects.

    Credit: PA
    • Biotulin The Supreme Skin Gel, £39 (was £44) -

    Promising 'botox-like' results, the is packed with incredible ingredients like hydrating hyaluronic acid.

    Buy if: You're looking for a serum to help your skin appear more hydrated, and firmer while helping the appearance of wrinkles.

    Don't buy if: You have a favourite brand already and don't want to try something new

  • Save over 55% on an Amazon Fire HD 8 Plus tablet

    Sales of the tablet have rocketed after its price was slashed from £119.99 to just £49.99.

    It features a spacious 8-inch high-definition display, making it an excellent choice for families, especially if you have kids.

    Buyers seem to agree, awarding the 8 Plus tablet an impressive 4.5 out of 5 stars, as glowing reviews pour in - click so you don't miss out on the epic bargain.

  • Get yourself an Underseat Cabin Bag before jetting off

    For anyone planning a trip away this summer, this underseat cabin bag could be a game-changer.

    Amazon has slashed the price of the bag to just over £10.

    It's 40x19x25cm and fits perfectly with Ryanair's requirements.

    Click to choose different colours and patterns.

  • Maybelline New York Lash Sensational Sky High Mascara, £5.98 (was £12.99)

    Maybelline Mascara has been a fan favourite for a while, thanks to its feather-light formula and uber-lengthening results.

    The brown version, currently on sale on Amazon is very flattering on the lashes and would pair beautifully with a purple eyeshadow or liner.

    If this one is definitely for your makeup bag - click .

    Credit: Amazon
  • Bag yourself a Tower T17099 Vortx 5.2L & 3.3L Eco Dual Basket Air Fryer

    Save over £85 on a high-end air fryer perfect for larger families or anyone who wants to cook multiple things at once for speedy meal prep.

    Thanks to the Tower model's vortex air frying technology and eight pre-set cooking options creating healthier meals has never been easier.

    Click to purchase the £87.39 luxury air fryer, which was reduced from £159.99.

Topics