Amazon Prime Day 2024 UK deals LIVE – best discounts for day 2 on Kindles, Audible and more
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THE final installment of Prime Day 2024 is upon us, which means millions of Amazon Prime members will have access to hundreds of fantastic deals until midnight.
The Prime Day event kicked off at midnight yesterday (16 July), giving bargain-hunters just 48 hours to snap up limited-time discounts on everything from popular Amazon devices to air fryers.
Throughout the event, we will highlight the very best Prime Day UK deals, including the hottest discounts across beauty, fashion, home and garden and of course tech.
But it's worth noting the staggering deals are only available for , so shoppers will need to sign up to access the savings.
If you have never signed up for Prime, you can make the most of the .
Stay up to date by heading to our Amazon Prime Day hub and follow our Amazon Prime Day live blog below for the latest deals across all categories and some of the biggest savings you don't want to miss!
Prime Day 2024 is over!
Amazon's huge 10th Prime Day event has now concluded.
We have seen a bumper 48-hours of mega deals covering home, tech, beauty, fashion and home appliances.
We hope you managed to score some amazing bargains during the event.
Thank you for following along and we hope you join us again next time!
Will there be more Amazon sales this year?
The short answer is, yes.
Typically, Amazon's Prime Day sale is held annually in mid-July.
However, for the past two years, the retail giant has treated us to two Prime Day sales in one year, with the latter commonly taking place in October - but we're not sure it will definitely happen this year.
While Prime Day is a major sales event, Amazon typically holds other significant sales throughout the year, including its huge Amazon Black Friday and Cyber Monday event and Spring sale.
When does Amazon Prime Day 2024 end?
Amazon’s huge concludes at 11:59pm on July 17.
Shoppers will have until midnight to take advantage of the discounts, and there are still plenty to choose from.
Many lightning deals are available while stock lasts, and so far we have spotted deep discounts on Fire TVs, Ninja air fryers, Kindles and more.
This year’s event kicked off on July 16, offering bargain-hunters two days of unbeatable deals across various categories including tech, fashion, beauty, home and more.
My new favourite hair tool is the GHD Rise - there's £40 off for Prime Day
Read more about the epic saving here.
- GHD Rise Volumising Hot Brush, £35.99 (was £179) -
Powerbeats Pro wireless headphones 44% off
Buy if: you want some top quality gym headphones
Don't buy if: you want something more discreet, like the
When does Amazon Prime Day 2024 end?
Amazon's huge concludes at 11:59pm on July 17.
Shoppers will have until midnight to take advantage of the discounts, and there are still plenty to choose from.
Many lightning deals are available while stock lasts, and so far we have spotted deep discounts on Fire TVs, Ninja air fryers, Kindles and more.
This year’s event kicked off on July 16, offering bargain-hunters two days of unbeatable deals across various categories including tech, fashion, beauty, home and more.
Save 58% on my must-have SPF
Buy if: You are looking for a budget sunscreen that will also set your make-up.
Don't buy if: I can't think of a reason why you wouldn't!
This year I’m snapping up this £5 Garnier sun-screen.
Garnier’s Ambre Solaire Sun Protection Over Makeup Mist makes it easier to ensure you wear SPF as you simply spray it over your finished look, and it’ll invisibly set your make-up while protecting your skin.
Its also ultra-light texture will feel like you’re wearing nothing at all, with added Glycerin, Vitamin E, and Hyaluronic Acid to keep your skin glowing from the inside out.
There’s no excuse not to wear SPF when it’s this simple - and cheap.
Read more editor's picks here.
- Garnier Ambre Solaire Sun Protection Over Makeup, £5.48 (was £13) -
Get Your Lawn Summer-Ready
With the heavy rain we've experienced this summer, many lawns will soon need a trim.
Available now for. A great 30% reduction!
£15 off the Amazon Fire TV Stick Lite
Buy if: You want a cheap way of turning your TV into a smart TV
Don't buy if: You want a more premium option, such as the
Save £81 on my favourite Nespresso coffee machine
Buy if: You like to have to have different types of coffee
Don't buy if: If you're a coffee snob who wants the finest beans
My old Nespresso Magimix coffee machine is on its last legs (RIP!) so I am on the lookout for a new model to upgrade to while Prime Day sales are running.
Luckily, I have spotted plenty of fantastic coffee machine offers, but the one that has caught my eye is the Nespresso Vertuo Next Automatic Pod Coffee Machine.
Originally £150, fellow coffee addicts can snap up the sleek and compact pod machine for just £69 — that’s a healthy 54% saving.
Read more editor's picks here.
- Nespresso Vertuo Next Automatic Pod Coffee Machine, £69 (was £150) -
'Game-changer’ Aveeno cream down from £15 to £7
The , renowned for its soothing properties, is now available at an unbeatable price of just £7.60, down from £14.99 which is a remarkable 49% off.
One of its' standout features of the soothing lotion is its lightweight, non-greasy formula. Read more on we think think this is your ideal lotion here!
Apple AirPods Max at their cheapest price in two years
Apple's AirPods Max are almost universally loved, with our tech editor Sean Keach describing them as 'absolutely brilliant' in his review.
The only downside of these is the price tag.
While they're still expensive on Prime Day, they're the cheapest price they've been in two years.
- Apple AirPods Max, £426.55 (was £499.00) -
Buy if: you want best-in-class noise-cancelling
Don't buy if: you're on a budget
There are literally hundreds of beauty deals on offer
Here are the beauty items I am buying this Prime Day
Here's the beauty and makeup items I'm buying this Prime says from Harriet Flook, Senior E-Commerce Writer.
If you're looking for a great deal on beauty must-haves and cult favourites Prime Day is the perfect time to shop.
There are literally hundreds of deals on offer, but if you're not sure where to start, don't panic!
If I had to choose one top beauty Prime Day deal, it'd be the .
Now is a great time to get the viral hair tool as it has a 28% discount, bringing the price down to £229.99.
It is one of my favourite and most used beauty tools and my hair has never looked or felt better since buying it.
Prime Day is also a great time to stock up on everyday essentials like your favourite serum (I recommend the which is £11.99 in sale).
Or try that must-have viral product on your wishlist (the TikTok favourite is a bargain at £14.99).
Looking for more offers? You can check the best Prime Day beauty deals as they're announced here.
Save £50 on my running headphones
Buy if: You run outdoors and love to listen to music or podcasts
Don’t buy if: You only run on treadmills indoors
There’s very rarely one thing that I’d say you need for running, but other than a decent pair of shoes, I swear by having a good pair of earphones.
This is why the Shokz OpenFit Earphones are an absolute essential for me and this Prime Day they’re now 22% off at £139.
Get them before they go! Read more editor's picks here.
- SHOKZ OpenFit Headphones, £139 (was £179) -
Get 3 months of FREE Audible for Prime Day!
Amazon has launched an extra special deal for Prime members -subscribers can pick up .
The last great deal we spotted on Audible was in the spring when Amazon offered 3 months of the subscription for just 99p.
This current offer, then, is the superior deal - but you need to be signed up to Prime to take advantage of the offer.
If you are NOT a Prime member you can still pick up ).
- Audible: 3 months free with Prime (£7.99p/m after) -
Time to upgrade your TV?
Prime Day is the best time to pick up smart tellies for less
Amazon's 48-hour sale is a great time to upgrade your TV, says Matt Breen, Senior eCommerce Tech Writer.
You know the drill: is here, so if you're signed up to Prime, you've got a lot of discounted products to pick up.
But the question is: are these exclusive deals actually any good? A simple answer is, well, some are - and some of the best are on Amazon's very own devices.
The price drops that I'm most excited about are on Amazon's , which only hit the market a year ago.
These falls across two categories, the and ranges (cheap as chips, 4K, no-frills) and the range (pricier, because they've got flashy QLED screens).
Sizes vary from 32 inches - perfect for bedrooms - all the way to a hefty 65 inches.
Although we haven't seen any price drops that match the stunning Black Friday deal that saw the 55-inch 4-Series Fire TV reduced from £550 to £149, there are still some impressive TV savings and the Prime Day sale is a good time to strike.
Make sure you read our what size TV to buy explainer if you're not sure which screen size is right for your space.
Oh, and if you're going all out, take a look at Amazon's new , which has been launched at a promo price of £99.99 (usually £119.99).
By Matt Breen
Revolution Pro Miracle Cream down to £5
This Prime Day it's been reduced by 48% making it just £5.20 - a fraction of the cost of the Charlotte Tilbury cream.
You can read our full review here.
- Revolution Prio Miracle Cream, £5.20 (was £10) -
There are massive discounts on home appliances
Snap up pricey home appliances during Prime Day!
Amazon Prime Day is a great time to get a deal on some new home appliances, says Natalie Chui, Sun Selects Commissioning Editor.
One of the best things about Prime Day is how many big brands are available at a discount.
There are bargains on big names such as , , , and .
And, if you want to be sure you're getting a good deal, you can check out Amazon price tracker Camelcamelcamel, to see how the price you're seeing compares to recent months.
Plenty of top kitchen appliances we've reviewed are on sale right now, including the , which is so good it has helped me swerve shop-bought coffee.
Creating a wishlist of items is an easy way to shop the sale, as it helps you identify what you need over what seems like a good deal, but might not actually be useful to you.
You can visit here to find all the deals on and see them when they drop.
I'd recommend keeping an eye out for bundle offers, especially on household cleaning items because bulk items tend to be better value for money.
Plus, be sure to read the thousands of reviews from shoppers to gauge all opinions, which is especially important for home appliances as they are built to last.
Keep this in mind when you look for kitchen utensils and cleaning tools as these are items you will be using daily, so it's important to prioritise quality and what will work for your own space.
By Natalie Chui
Keep Cool and Carry On
Hot weather means that it's essential to have a to keep you cool indoors and prevent overheating.
The Honeywell Turbo Fan has now been slashed by 51% to just , down from £32.49 in this Prime Day deal.
Small enough to pop on your desk, but powerful with different speed settings and oscillations, it's perfect for sunny days and cooling at night.
Read all about the great deal here - hurry as it ends on midnight!
Get the Color Wow Dream Coat for £3.90 with clever Prime Day deal hack!
Right now Amazon shoppers can snap up the £27 in the Prime Day sale.
But there is a clever hack bargain-hunters can use to bring the price down even further.
TopCashback is currently offering new members a special which is valid to use on purchases from Amazon, all you have to do is spend £15 to qualify.
Find out more about the insanely good deal here.
‘Miracle’ L’Oreal serum slashed to £11.99
FINDING a skincare product that truly delivers on its promises can feel like striking gold.
One product that does exactly that is the £32 that's currently on sale at Amazon for £11.99.
With its current Prime Day price reduction, the is an unmissable deal in my opinion as it offers a staggering 63% discount.
The wonder serum has garnered rave reviews from Amazon shoppers, with one fan claiming it is a "Miracle product".
Adding, "Absolutely love it! I am probably one of the most sceptical people on the planet in terms of skincare products but I’ve been using it now for nearly a month and I have to say that I think it is amazing.”
- L'Oreal Paris Revitalift Filler [+Hyaluronic Acid] Serum, £11.99 (was £31.99) -