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‘Better than the original’: The Ordinary has redesigned its bestselling serum and fans are obsessed – here’s what’s new

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the ordinary Hyaluronic Acid 2% + B5

THE Ordinary is one of our favourite beauty brands for effective yet affordable skincare, and one of its bestselling products has just got even better.

The Ordinary's £9 skincare staple has recently been reformulated to have even more skin-boosting benefits, plus an improved texture – and we're obsessed all over again.

New and improved
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New and improvedCredit: The Ordinary
  • The Ordinary Hyaluronic Acid 2% + B5, £8.80 –

Available from the new and improved Hyaluronic Acid 2% + B5 is priced at £8.80.

Hyaluronic acid (HA) should be a staple in any skincare routine; it hydrates, plumps and smooths the skin, is suitable for all skin types, and works well alongside any other product.

At less than £9, is, in our minds, one of the best hyaluronic acid serums – and according to shoppers, it's just got even better.

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As its name suggests, this serum already contained hyaluronic acid at a 2% percentage – five different forms of Hyaluronic Acid in fact, to deliver maximum hydration alongside vitamin B5.

The new formulation now also includes ceramides, which strengthen the skin barrier and help to lock in moisture.

Responding to customer feedback, now also has a lighter texture, sinking quickly into the skin without any greasy feeling or pilling under other products.

For hydrated, healthy skin
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For hydrated, healthy skinCredit: Beauty Bay
  • The Ordinary Hyaluronic Acid 2% + B5, £8.75 from Beauty Bay –

This makes it the perfect everyday serum for any skin type, morning and night.

And beauty fans have given this upgrade the thumbs up, calling it "better than the original":

"Bought this and have used it for 2 days and the difference from the old product is vast! A significant improvement," wrote one customer on The Ordinary's website.

"Peptides really agree with my skin and I’ve found this nicely hydrating. I usually hate reformulations but this one is so much better."

Another five-star review reads: "I live for product effectiveness. I feel like this product definitely helped with my textured patches as well as aided in correcting my hyperpigmentation.

"It absorbs quickly and definitely lasts all day! I love the packaging and I will definitely be purchasing this product in the future."

This new-and-improved serum is available to buy from as well as retailers such as , and , priced at around the £8.75-£9 mark for a 30ml bottle.

This is one skincare essential you need to try!

If you're looking to boost your beauty routine, you can also regularly find The Ordinary products in money-saving bundles, such as from Beauty Bay which is priced at £18.75 but worth £20.25.

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Beauty Bay is also selling , designed to tackle blemish-prone skin, which currently has 10% off, down from £14 to £12.50.

Want to find more savings on your online shopping? Then head to where you can get discounts and voucher codes from hundreds of top retailers including , , , , , , and more.

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