Amazon 55-inch Fire TV reduced from £550 to £149 in stunning deal for Prime members

BLACK Friday is here and Amazon has knocked a massive 73% off one of its 4K Fire TVs in an absolutely insane deal for Prime members.

Subscribers can pick up the 55-inch 4-series Fire TV for just £149.99, down from £549.99 - but you'll need to hurry.

• Amazon Fire 55-inch 4-series 4K Smart TV, £149.99 (was £549.99) -

The deal is Amazon's way of luring more punters over to Prime and comes just 24 hours ahead of the official Black Friday kick-off.

Both new and existing members will be able to bag the : that's an absolutely gargantuan saving of £400.

This limited-time deal is a testament to the perks of being a Prime member. But there's only limited stock available, so don't delay, as only the swiftest members will be able to cash in on this exclusive offer.

It'll bring 4K entertainment to your front room and with the Alexa Voice Remote, you'll be able to control your new TV with just your voice, similar to the pricey Sky offering.

For those of you stuck between Amazon or Sky, fear not: I have put the Sky Glass vs Amazon Fire TV Omni head-to-head to help you pick your winner.

I've also tackled Amazon's own TVs, comparing the flashy Amazon Fire TV Omni Series vs Fire TV 4-Series to help you choose the best fit for you.

Of course, a 55-inch TV is quite the showstopper in any room, so head to our what size TV should I buy? explainer to determine if this is the right option for you.

There's no harm in becoming a member to take advantage of this deal, and we will tell you exactly how to cancel Amazon Prime so you're not caught out by a surprise bill.

But we'd recommend sticking around as we're less than 24 hours away from the arrival of Black Friday with the biggest discounts and flash deals about to arrive on your doorstep.

In fact, this month alone has seen Argos shoppers rushing to buy a ‘brilliant value’ £529 TV scanning for £479 - meaning you're spoilt for choice where TVs are concerned.

And there are more devices on offer too, with the cheapest Echo speaker less than £5 as Amazon launches its early Black Friday deals.

So now there isn't long to go, head to our Amazon Black Friday deals page where you'll find everything from tech to beauty on offer today.