River Island launches new denim collection modelled by real people – these are the pairs to buy

RIVER Island has just dropped their new denim collection alongside their In Our Jeans campaign encouraging real people to model their latest denim drop.

The campaign includes 17 denim lovers, ranging from content creators, to campaign winners, and River Island colleagues, to star in the campaign and showcase River Island's wide variety of denim.

• Shop River Island's new denim collection -

The has just dropped, with real people modelling the high street designs showing how the designs fit every body, shape and size perfectly.

Available to shop at, the collection is priced from £45 and includes a number of on-trend styles including wide leg, bootcut, and straight leg.

Among the 17 successful stars featured in River Island's It's In Our Jeans campaign are former Great British Bake Off finalist Sandro Farmhouse, YouTuber Patricia Bright, as well as influencers Kerri Northcott and Simone Powderly.

River Island's talented design specialists have been working hard to refine their designs, using high-tech garment technology to ensure each style fits perfection, whether you are shopping for high-waisted or mid-waist designs, flares, or straight leg, even a skinny or bum sculpting pair of jeans.

River Island's denim designs include the super-skinny Molly Jean, Stove Straight Jeans, and Mom jeans, alongside the favourite Skinny, Skinny Spray On, Slim and Bootcut styles.

All of these designs are available in multiple lengths, including extra short, short, regular and long, so you can find the perfect fit for you.

As well as the different cuts, and lengths, River Island has also catered to the demand for different washes, as the denim collection includes classic mid and dark-blue denim shades, as well as a blue-black, washed black.

Like all denim staples, a trusted pair of jeans can see you through all life stages, occasions, styles and needs.

But if you're not sure which ones are for you, we've picked out our favourites.