The best flower subscription services for Valentine’s Day 2025, tried and tested by The Sun’s gardening editor
WHATEVER the weather, it's always good to bring the joy of the outdoors in.
The best flower subscriptions can do just that.
Yes, they're a bit of a luxury buy, but what price can you put on the pleasure they provide?
The boom in online retailers offering a whole host of blooms — including pet-friendly — means it's likely you can find a properly perfect posy, whoever the lucky recipient is.
Flower subscriptions can vary from Valentine's-friendly 12-stem roses to a bouquet of numerous sizes, as well as plants and wreaths.
The best part is it saves the hassle of carrying your blooms home with you after a visit to your local flower market, which risks them getting squashed en route.
A flower subscription can refresh your floral arrangement as frequently as you like, so your centrepiece is always a vibrant showstopper.
But which is the best subscription that will suit your sweetheart down to the ground?
The Sun's Gardening Editor, Veronica Lorraine, credits herself with knowing her Tulips from her Tiger Lillies, and put her knowledge to the test to seek out the best flower subscription services.
From sheer luxury to savvy and sustainable, here are the best flower subscription services to suit all your needs and budgets.
Best flower subscriptions at a glance:
- Best bouquet:
- Best value:
- Best luxury:
- Best sustainable:
- Best long-lasting:
- Best seasonal options:
Why do flower subscriptions make a great gift?
We don't know anyone who doesn't love to receive a bunch of flowers, whether it's a special occasion or not.
Additionally buying a bouquet, whether it's from your local supermarket, florist, garden centre or weekend market, can be cumbersome to carry.
The solution: a flower subscription. This option saves you the hassle (and arm ache) of carrying your blooms, as they are delivered directly to your door, and you can choose to receive them as frequently as you like.
Some may opt for a one-off flower delivery, while others prefer to receive fresh bouquets bi-weekly, monthly or quarterly.
Freddie's Flowers
Freddie's Flower Subscription, from £25
Pros: Arrange-them-yourself idea adds an element of interactivity, huge bouquets, reasonably priced, handy reminders about anniversaries and birthdays, two days' worth of feed
Cons: None
Freddie's a clever bloke.
Who doesn’t immediately long for a box from his delivery people when you spot them cycling around with a pallet full of flowers?
And the joyful twist is that when they arrive on your doorstep, they’re not already lovingly arranged into a posy you can just snip off the ends and place in a vase.
No, these flowers make you work for their magic.
They basically come in a disorganised but easy-to-separate pile — with instructions on how to arrange them yourself! What a treat.
Of course, you don’t have to follow its beautifully illustrated designs, but you’d be missing a trick if you didn’t take its offer of help at least a few times in a 12-month subscription.
With 18 stems in the Classic and up to 27 stems in the Showstopper, you can create a masterpiece, although I imagine the more the stems, the more difficult it might be to arrange.
And make sure you have a big enough vase — they make big arrangements, and a lot of the flowers were in bud, so they were only going to bloom bigger!
Plus there are two days' worth of feed which I think is always a great touch.
The subscription is seasonal and flexible, so you can skip or cancel at any time. And it’s £26 to £41 for the Showstopper, which is a pretty good deal.
The final flourish is that if you tell them about anniversaries and birthdays, they’ll send you gentle reminders nearer the time great for a busy mind.
Arena Flowers
Arena Flowers, from £25
Pros: Huge bouquets, amazing value for money, lasted a long time, easy-to-manage subscription
Cons: You'll need a lot of vases!
These bunches are HUGE!
I'm not joking, the first bunch of the most beautiful pinks and greens, including Lisianthus, Greenbell and Antirrhinums, contained 37 stems and went over three vases.
And they lasted for well over two weeks.
They arrived in a beautiful bow-tied cardboard box, which felt really luxurious.
So not only do they tick the box for the the biggest bunch, Arena has also been voted the UK’s #1 rated ethical flower delivery company for eight years running, which is not to be sniffed at. Or perhaps, more literally, it is.
I also received a huge bunch of tulips, cleverly arranged with sprays of Pittosporum to prevent the inevitable tulip collapse.
This had, wait for it…FITTY SEVEN stems in all and went over two vases.
They come with Day 1 and Day 4 flower food (which is a nice touch to keep them going for longer), a card describing what the flowers are, and a useful arrangement guide.
The website is straightforward to navigate: you can decide what day you want your flowers delivered, whether it's weekly, fortnightly or monthly, and there’s even a pet-friendly option.
You get all of this for £25 per bunch with free delivery. And it gets even cheaper if you're ordering a gift subscription; then it can go down to £23 a bunch if you order a 12-month gift set.
This is incredible value for lovely seasonal stems.
It is super simple to manage or cancel your subscription — simply head to the "Manage your subscription" section — though you can also phone Arena Flowers to make any changes.
Prestige
Prestige Flowers subscription, from £25
Pros: Affordable, offers a letterbox subscription, delivery comes with support and wet wrapping to keep flowers in good nick
Cons: Box contains lots of plastic
I always think is the reassuringly affordable face of flower bouquets; decent price, nice cardboard box, does what it says without fuss.
It offers three flower subscriptions including a letterbox, which is such a fabulous idea when you’re a working or just plain busy person.
If you don’t have a porch or a drive, then the risk of your flowers getting nicked from your doorstep is eliminated.
And the price doesn’t change from £25 whether you have it weekly, fortnightly or monthly.
Happily, if you’re looking for something larger that won’t break the bank, the seasonal bouquet subscription is still £25 per delivery.
And if you want a full magnificent showstopper, then the luxury £40 subscription really does offer a proper blousy bloom.
Sometimes it’s the little things that count when it comes to bouquets, and the fact that Prestige flowers come with a support and a soaking wet wrapping round the stems is a nice touch.
Slightly less plastic packaging inside the box might be a good thing, but again — make sure you’ve got a big vase.
Flowerbx
Flowerbx flower subscription, from £45
Pros: Extremely chic, stylish hand-tied packaging, first delivery comes with an attractive discount, easy to cancel
Cons: Expensive, some might not like the minimalistic nature of the bouquets
There's a reason why Flowerbx boasts reviews on its website from Vogue and Vanity Fair; these flowers are very, very stylish.
Ideal for impressing the purist in your life, they contain just one variety of flowers, which oozes elegance and class.
Mine (20 beautiful Pink Sweet Avalanche Roses, which everyone gets as their first subscription delivery) arrived in a sophisticated-looking box, hand-tied with a beautiful ribbon which just felt special.
GIve them a few days to burst into life and you’ll see why they start with such a stunning rose.
The roses are usually priced at £70 for a one-off delivery, so at a cost of £45, it's a big discount to start your weekly, fortnightly or monthly flower affair.
There’s also the choice of choosing a tulip or rose subscription, again with one single variety, but so many different options; absolutely stunning.
Plus, there are different deals to be had depending on how many subscriptions you shop. For £10 off your order add "FLOWERBX" at the checkout, on the third order you will receive a complimentary gift, and by the 10th order a free Flowerbx bouquet - plus other deals.
Want to end your subscription? You can do so up to 36 hours before any nominated delivery due date.
Interflora
Interflora flower subscription, from £42
Pros: Crafted by local florists, big bouquets, long-lasting
Cons: Expensive
When it comes to Interflora, you know what you’re getting before you’ve even ordered.
The brand is synonymous with reliability, luxury and tradition.
And, because its bouquets are handcrafted by an artisan florist local to you, you don’t have to worry about unsustainable mileage.
Interflora selects your bouquet from the stems its florists have in stock that day, so although you can’t choose exactly what you want, you know that you’re getting the best of the best with each bunch.
Each bouquet I received was big; on average, there were over 30 stems and they looked stunning, with a huge variety of flowers.
The sets I received all included lilies, which I love and filled my home with a gorgeous, heady scent.
Crucially, they arrive mostly in bud, so you get to see them from start to finish. Mine have lasted well over a fortnight and counting. It also comes with Day 1 and Day 3 food, which keeps them going for longer.
The downside of Interflora is that they don't come cheap; each bouquet comes in at £42 and you pay the same whether it’s a three, six, nine or 12-month subscription, along with an initial £7.50 delivery fee.
But it's almost reassuringly expensive; Interflora shouts luxury from the bottom of its stems to the very top of its blooms; a very swanky way to wow any recipient.
Appleyard
Appleyard Flower Subscription, from £25
Pros: Well-priced with discounts for extended subscriptions, nicely packaged, easy-to-manage subscription
Cons: Smaller bouquets than some competitors
Oozing sophistication, Appleyard London promises much and delivers more.
Appleyard London promises much and delivers more.
Arriving in a beautifully illustrated floral box and hand-tied with a black velvet ribbon, my bouquet was packed with 17 stems of flowers and assorted greenery, which looked incredibly elegant.
The longer you subscribe, the less you pay, so if you pay upfront for 12 months, it works out at £25 per bouquet, including delivery.
Alternatively, pay an upfront cost of £240 instead of £300. For what you get, that's a real bargain.
You can choose an ongoing subscription where you pay £25 monthly, or upfront for three, six or 12 months and there’s no problem with skipping one if needs be.
My bouquet came with a handy ‘how to’ guide on best practices and a little about my stems.
In all, this was a lovely-looking bouquet, from a lovely-looking company.
Plus, you can cancel your subscription at any time, or pause it too, which is the kind of fuss-free and ease we love to see.
Blossoming Gifts
Blossoming Gifts flower subscription, from £25
Pros: No-fuss, easy to use, discounts for longer subscriptions
Cons: Bouquets aren't as big or pretty as some competitors, and the brand is perhaps less chic
There's no messing around with the Blossoming Gifts Bouquets.
While it might not have been the biggest or bloomiest, mine came in a lovely box and was filled with a 13-stem bunch of roses, lilies and Thalaspi which lasted for ages.
More mass marketed than maybe some of the other more high-end subscriptions, the website is very easy to use and, like most of the services, offers an ongoing, or three, six or 12-month subscription.
If you don’t want to pay monthly you pay upfront for the three, six and year subscriptions, but the longer you order for, the less you pay; it works out at £24 a bouquet if you pay £240 upfront for the year subscription, reduced from £300.
It’s a lot of money, but if you’re buying for a flower fanatic, then it's going to get you smiles and more every single month.
Stems are selected depending on their freshness and seasonality, so you won’t know exactly what you’re getting. But whatever it is, judging from my experience, it's bound to be lovely.
Beards And Daisies
Beards and Daisies Houseplant Subscription, £30
Pros: Offers a long-lasting alternative to a traditional flower subscription, eco-friendly
Cons: Some may be disappointed by the lack of a physical plant care card
Who doesn’t love a houseplant?
Nowadays subscriptions are popping up everywhere for our leafy friends, so it felt rude not to include one.
, a company based on an Essex farm, will send you a rare, unusual or just downright lovely houseplant with a perfectly fitting, neutral-toned plant pot. EVERY month.
It even has a pet-friendly subscription, with both monthly subscriptions coming in at a very reasonable £30.
To be more eco-friendly, it has stopped including plant care cards with orders. Instead, you can find all the care information you need on the plant’s product page on the website.
Eventually, it hopes to have a QR code system where you can scan it and be taken straight to instructions and care.
If you're a subscription customer, you can check the website each month to see which new plant is coming your way. It updates the page regularly, so you'll always know what to expect.
I received a stunning Chinese Money plant, which was glossy and green and looked well cared for. And I loved the fact it came with a perfect pot.
The other month's was a Peace Lily, which has blossomed in our bathroom and is healthy, green and growing.
And of course, unlike cut flowers, with a little bit of love and care, these plants can last a very long time.
Smith and Munson
Smith and Munson flower subscription, from £25
Pros: Grown in England, seasonal, elegantly packaged, offers a pollen-free subscription
Cons: Focus on seasonal British blooms means there isn't as much variety as some other subscriptions
What is absolutely fabulous about these flowers is that they come directly from a family-run glasshouse in Lincolnshire straight to your door, and it doesn’t get more ethical than that (short of picking from your garden and getting your kids to ring on the doorbell!).
The brand grows all year round on its flower farm, so what you get is what is supposed to be growing in the UK, at the right time of year; a real win for those who have concerns about some of the more far-flung countries our flowers are arriving from.
And it’s reassuring to know that five generations of the same family have worked at the company, and really seem to take pride in what they do.
My flowers, two beautifully wrapped bunches of 10 pink tulips, arrived in a lovely cardboard tube, which looks super elegant.
Both bouquets came with clever advice to keep the flowers fully wrapped, stems in water, for two hours before moving them into a vase, which meant they were super perky when they came out.
They lasted for around two weeks with only a small amount of collapsing (something I remedied when I chopped off some of the bottom of the stem and changed the water).
Depending on the season, you’ll get tulips, ranunculus or lilies and they even offer a pollen-free version, to prevent those nasty carpet stains and sneezing fits.
Smith and Munson seems like a classy company; the flowers come with lovely delivery and the fact they’re made in Britain is the icing on the cake.
Plus, new customers can save 10% on their first order by signing up to the newsletter.
The option to cancel your subscription can be managed in your account, or by contacting the brand directly over email.
Petalon Flowers
Pelaton Flower Subscription, from £36
Pros: Many flowers are British-grown, arrive in sustainable packaging, beautiful cottage-core vibe
Cons: More expensive than many competitors, flowers only lasted a week
Both subscription bunches that arrived from Petalon had a real cottage-y feel, so the fact they come from a regenerative flower farm in Cornwall is no real surprise.
They arrived in a decent cardboard box, but the real beauty is that instead of plastic wrapping, they come in sustainable sacking.
I chucked mine on my compost heap - and it was just a joy not to be guiltily packing the plastic away in the bin.
Once unfurled, it revealed a real cottage-core vibe with up to 20 pinks, pale blues and whites, but also greenery to make them feel like a substantial bunch.
They lasted well over a week — I might have wanted a bit longer — but you can always get extra joy by taking out the more worn ones and rearranging them into a smaller bunch with fresh water.
Their seasonal bouquet (£50 - June to September) and selection box (£30 - March to September), include only flowers from their farm.
The Signature bouquet — available all year around — includes homegrown flowers, part homegrown and part imported flowers or entirely imported flowers, depending on the time of year and seasonal availability.
Happy Blossoms
The Happy Blossoms Floral Subscription, from £26
Pros: Ethical, super long-lasting, offers something a bit different, good for those with allergies, really classy
Cons: Cancellation is a bit of a pain
Now here’s a different idea: how about a monthly subscription of dried flowers? Ethical, colourful and classy, it makes dried flower arranging look cool, not least because it does it all for you.
Making a cheeky change from the big blousy blooms in the previous subscriptions, I cannot recommend it highly enough — especially if your loved one is prone to the odd bit of hay fever, or you just feel they deserve something a little bit different.
Happy Blossoms does deliver fresh flowers, as well as dried, and there's even the option to book workshops too.
You’ll receive an arrangement directly to your door in the first week of each month; whether it's from its core range or its most recent seasonal collection, each month will be a surprise!
Every bunch features a mixture of dried and preserved flowers that have been painted, dyed or are natural in colour.
I was lucky enough to receive two to review: a very colourful collection of 50-plus stems from its previous Valentine's Day collection and a more classic one with neutral tones.
One of the things I love the most is that they can last up to a year; they're pretty robust too, so you don't have to worry about how they will fare in transit.
There’s the option of monthly rolling subscriptions, as well as a selection of three, six and 12-month subscription plans, so there is enough variation to shake up the usual floral fancies.
Plus, new customers can save up to 15% off when they sign up to the newsletter for the first time.
But if you wish to cancel you will be required to submit a query detailing your request.
The cancellation request must be at least 48 hours before the delivery date, though it may not be processed for four days in busy periods.
Which website is best for online flower deliveries in the UK?
There's a wide range of online florists available in the UK - here are some of our favourites:
How much is a monthly flower subscription service?
There are masses of flower subscriptions nationwide that can be tailored to your needs and budget.
The cost of the monthly subscription will vary on the type of flower you select and the size of the bouquet delivery, as well as the frequency.
The cost will also depend on how many months you choose to receive flowers for; the longer the period, the cheaper the monthly price of flowers will be.
Expect to pay anywhere from £18 for a smaller set of flowers to £80 plus for premium bouquets, but most subscriptions cost around £25.
We also noticed selecting a subscription for someone else is less than buying for yourself.
How to choose the best flower subscription for you
When choosing a subscription service, there are many considerations to take into account.
Think about how often you'd like to receive the flowers and how long you want to sign up for to ensure the subscription service offers what you want, and that you can cancel if it doesn't work out.
Check that the quality and style of the flowers are what you're looking for, as there's a huge range of different bouquets and letterbox flowers to choose from.
It is also worth considering if a vase is included free of charge, as well as free delivery.
Budget is also a consideration, so think about how much you're happy to spend and look out for a good deal; many subscription services will offer a discount if you pre-pay for a longer period, such as an annual subscription.
How do flower subscription services work?
A flower subscription service delivers an ongoing supply of fresh flowers (or dried) straight to your front door.
Most subscriptions work on a monthly basis, but some companies provide the option of weekly or bi-weekly deliveries.
The beauty of a flower subscription service is that you can either choose what flowers you'd like delivered every month or leave it up to fate and be surprised every month with something new and different.
Subscription services generally save you money compared to a one-off purchase, but you are usually locked into a regular fee for anywhere between three and 12 months.
How long do the flowers last?
Different types of flowers last for different periods, but with most flower subscriptions you will get the flowers as buds.
This means that they've been harvested to last longer and bloom when the bunch arrives at your home, which extends their longevity
Most flower subscriptions come with flower food or handy tips on how to look after your blooms and keep them looking fresher for longer.
Is a flower subscription worth it?
There's no better feeling than getting a bunch of flowers; they look and smell amazing, can boost your mood and brighten up your home.
It's down to personal preference, but everyone deserves to treat themselves now and again!
A subscription is also a great investment especially if you do not live near a local flower market and want a better set of blooms than your supermarket has to offer.
Plus, if you're looking for an extra special gift, a flower subscription makes a truly memorable one.
Where do florists get their flowers?
Florists usually get their flowers from flower markets or wholesalers at trade prices.
Some bigger UK florists even grow their own flowers but for the most part, flowers are imported from overseas.
In some cases, and depending on each retailer, this may vary and the blooms are harvested from a UK supplier.
Weekly vs monthly flower deliveries
Flower subscription options can vary from weeks to months, and this solely depends on your preference and budget.
Floral subscriptions can vary from weekly to monthly delivery.
In some cases, stunning blooms can be received weekly or bi-weekly, even if you select a rolling monthly option.
If you prefer to have fresh flowers more frequently it may be better to select the weekly flower subscription, however, flower subscriptions can last for a month long too.
The main difference is not only the longevity, but the cost, so weigh up all factors before selecting your preferred option.