When is Black Friday 2024? Is it today?
NOT long now until this year’s Black Friday mega sale gets underway. It all starts on 29 November and ends with Cyber Monday on 2 December.
The event was originally a US phenomenon and traditionally always falls the day after Thanksgiving. Now though, it has grown into a global affair with thousands of retailers taking part.
In the UK it’s the biggest sale of the year with lots of excitement surrounding deals from favourite brands – and with Christmas just a few weeks after, it’s the ideal opportunity to shoppers stock up on festive season bargains and gifts.
Expect everything from beauty and skincare to high tech, fashion to food from high-street names, luxury brands and designer stores.
Now’s the time to start sussing out the best Black Friday deals, especially if there’s something in particular you have your eye on.
Always compare prices between different retailers and that way you’re sure to get the best discounts.
What’s even better is there seems to be a developing trend to launch offers early – many shops have already kicked off their Black Friday sale and there’s already significant savings to be made.
Is it Black Friday today?
You don't have to wait much longer, but no, Black Friday is not today – not officially anyway.
However more and more retailers are launching offers in the days, and in some cases weeks, ahead of Black Friday.
We've seen offers since early November from a number of stores and the closer we get to the actual day, the better they they are, with price cuts increasing and the range of products discounted becoming ever larger.
You can check out all the amazing deals as they drop in our best Black Friday deals guide, which we will be updating regularly throughout November.
Live Black Friday sales
We particularly like the discounts we have seen from these popular stores.
Oura
Oura has launched its Black Friday sale and you can grab big savings on the , with prices now starting from £249.
All Oura 3 styles and finishes have been reduced with the cost of the Horizon rose gold finish dropping the most – from £549 to £349.
Oura recently launched its model, hence the discounts on the 3rd generation design, so if you’ve been thinking about getting into smart wearables but the price has so far put you off, now’s the time to do it.
Monica Vinader
Save up to 50% on must-have jewellery at Monica Vinader in flash sales and up to 30% off everything else.
Much-loved by celebs, the brand is upping the tempo of Black Friday with changing daily discounts across its products, so if you have your eye on a particular item you’ll need to check often for the best savings.
Argos
The Argos Black Friday sale is well underway, with a raft of offers across the store.
Whether you’re after a new kitchen appliance, Christmas gifts for the kids or upping your tech, you’re sure to find the ideal buy among the many thousands of items reduced.
Save up to 50% on kitchenware, fitness and selected toys. Buy items marked with the price promise badge up until 3 December and you’re guaranteed the price won’t drop further before midnight on Christmas Day.
Currys
Currys has kicked off its Black Friday sale with great savings across computing, kitchen appliances, cleaning and more.
There’s £171 off this cordless , £700 off this and £200 of this .
Currys will also your purchase if you buy it cheaper elsewhere for up to 7 days afterwards.
Amazon
Amazon launches its Black Friday sale on 21 November and it promises to be well worth waiting for.
Early deals already live include up to 40% off its and 60% off this .
Dyson
Dyson’s iconic bestsellers, including the , and the V15s Detect Submarine wet and dry vacuum cleaner are all reduced in the brand’s Black Friday sale.
It’s already underway and you can save up to £150 on that household gadget or beauty buy you’ve always wanted.
Dyson is also offering complimentary gifts and special edition colourways on some items.
John Lewis
Save up to 50% off items at John Lewis – and there’s sure to be something you want among the thousands of products stocked by the department store.
A few that have caught our eye so far: , and up to £400 off .
We’re expecting even more offers from John Lewis in the run up to the event next week.
Boots
Boots has already launched its across thousands of products so now’s a great time to start ticking gifts off your Christmas list.
Fragrance, beauty, personal care and electrical items are all reduced in the sale, which promises to only get bigger and better by Black Friday itself.
Oodie
Our favourite hooded blanket has an absolutely mega deal for Black Friday – 50% off everything!
Yes, you read that right, everything is half price so if there’s a particular design you’ve been after then jump in quick before it sells out.
It’s not just the classic that’s on offer though, there’s also the , , , and all at half their regular price.
Read our Oodie review to find out more about this bestselling winter warmer.
Aspinal of London
Luxury retailer is offering discounts of up to 50% off its coveted collections for Black Friday.
This includes bags such as the , and the , as well as , and .
Grab a heritage piece at a fraction of the usual price with the Aspinal of London Black Friday sale.
Simba
Simba has launched its ‘’ so if you’re in the market for a new mattress then you could save big on associated accessories.
This is because Simba is offering free duvets, pillows and mattress protectors with selected mattresses.
So if you buy a mattress for example you’ll receive a free Hybrid duvet, mattress protector and two Hybrid pillows, saving you up to £646.
You’ll need to be quick though – these deals end on 21 November. That’s the week before Black Friday so we’re convinced this means there’ll be new Simba Black Friday offers announced shortly for the big event itself.
Best early Black Friday deals 2024
BLACK Friday 2024 isn't until next week, but lots of retailers have already launched sales. Here are the best deals we've found so far.
*If you click on a link in this boxout we will earn affiliate revenue
- Emma: up to 50% off mattresses -
- Aspinal of London, up to 50% off full-priced items -
- Dry:Soon Heated Clothes Airer bundle, £194.98 (was £244.98) -
- Shark Flexstyle Hair Tool, £199.99 (was £269.99) -
- Shark Deluxe IZ202UKTDB Cordless Vacuum, £169.99 (was £279.99) -
- 3 Months FREE TV and Broadband -
- Sky Broadband, from £36/month -
- Avocado Oodie Hooded Blanket, £26 (was £65) -
- Beauty Pie Membership, 60 days FREE -
Read More:
- When is Black Friday?
- Best Black Friday deals
- Check out Sun Voucher codes for more discounts
What is Black Friday?
Black Friday is the name given to one of the biggest shopping dates of the year when retailers offer a range of highly-promoted sales.
It is one of the busiest days in the retail calendar, and typically marks the beginning of the Christmas shopping period.
What was once just a one-day event from the US that followed Thanksgiving celebrations has ballooned into a month-long influx of deals and discounts to take advantage of before Christmas.
Fast-forward to 2024, and Black Friday sees tens of thousands of brands and retailers around the world taking part.
When is Black Friday 2024?
If you're wondering 'when is Black Friday in the UK?', it always falls on the Friday after the annual US Thanksgiving holiday – which is celebrated on the fourth Thursday of November.
This year, Black Friday will officially take place on Friday, November 29.
However, over the last few years the trend to extend the Black Friday sale throughout the month has become more commonplace.
Many retailers and brands opt to launch sales at the beginning of November, offering shoppers an extended period of promotions and offers that end at midnight on Cyber Monday.
When do Black Friday 2024 sales start?
Many major UK retailers have started their Black Friday deals already, stretching out the sales period of the event.
It's worth signing up for newsletters, joining mailing lists and social media accounts of your favourite brands to get instant alerts of when their deals start.
The likes of Boots and John Lewis have kicked off their deals early, giving shoppers plenty of time to shop and compare deals.
Since most brands and retailers will be competing for our custom, bargain hunters will have plenty of price-matched offers to choose from during the event.
And consumer tools such as PriceSpy and CamelCamelCamel make it easy for shoppers to track price changes of products over time.
Nowadays, shoppers have swapped their shopping carts for virtual online baskets, choosing to spend their hard-earned cash from the comfort of their sofa during the event.
When do Black Friday 2024 sales end?
Officially, Black Friday is just one day – however, many brands will roll deals out throughout November.
Midnight on Cyber Monday – which was traditionally the date when online deals launched – usually marks the end of the Black Friday sales period.
And if you're wondering 'when is Cyber Monday?', this year, it falls on 2 December.
What will the best Black Friday UK deals be in 2024?
Black Friday has always been a great time to pick up discounted tech and electricals – especially from coveted brands like Amazon, Apple and Samsung.
But the popularity and scope of the sale means the best Black Friday deals in the UK can be found in a multitude of places.
Mega-retailers like Boots, John Lewis and Argos will price match during the sales as they compete for our coins.
Last year, household appliances and accessories featured heavily in price cuts, with offers such as £70 off a popular Ninja air fryer and 40% off the Hotel Chocolat Velvetiser being snapped up by bargain-hunters.
Online retail giant, , rolled out incredible deals for Prime members, including a robot vacuum cleaner for £100.
While fashion fans were able to snap up discounts from Kim Kardashian's popular and half-price or better deals from high street favourites like , and .
There were also big discounts at and for designer gear.
This year, we expect home and tech to remain popular categories with shoppers, with big-spend items from major brands such as Ninja, Shark, Dyson and Apple getting the most attention.
Elsewhere, we expect gifting related items to also fly off the shelves, with major toy brands, fashion, beauty and jewellery categories also being popular with consumers making a start on their Christmas shopping.
During the Black Friday sales, online shoppers can also maximise their savings by signing up to a cashback site.
Sites like and are free to join and offer money back on purchases made at hundreds of retailers, across all categories.
Shoppers can also check voucher sites for codes that offer extra money off discounts or free delivery during the sale too.
Top brands to look out for this Black Friday
There's nothing like scoring a Black Friday deal on a high-end brand – and this year's sale is bringing the goods from all the big names!
Keep an eye on tech titans like and for jaw-dropping discounts on gadgets you didn’t know you needed.
For fashion lovers, the likes of and are ready to bring the heat to your wardrobe – without burning your budget.
For the best deals on home, don’t miss and for those life-changing cleaning gadgets, or and for dreamy sleep deals.
Meanwhile, beauty lovers will want to stalk and for sparkling savings on must-have products.
Why trust The Sun this Black Friday?
We have a dedicated Shopping team who are committed to scouring the web to find you the very best deals and highlight any duds.
The team has been working on Black Friday for over six years, so we know all the tricks of the trade, including how to spot what deals are worth your money and those that aren't.
We've also personally reviewed hundreds (if not thousands) of products and therefore will only highlight products we genuinely believe are worthy of your hard-earned cash.
More Amazing Black Friday Deals
Why is it called Black Friday and where did it come from?
Black Friday was given its name as it is often the day that shops "move into the black" – meaning they have enough money to cover their costs, while reducing prices.
The sale falls on the weekend after the US's Thanksgiving holiday.
Thanksgiving is a federal holiday in the United States that originated as a harvest festival and has been celebrated on and off since 1789.
Many non-retail employees and schools have Thanksgiving and the following Friday off, creating a four-day weekend and increasing the number of potential shoppers.
The weekend traditionally marks the beginning of the holiday season ahead of Christmas and New Year.
The Friday after Thanksgiving came to be associated with shopping in the 1950s, though didn't gain the name Black Friday until later.
The tradition has spread elsewhere in recent decades, and is now marked in the UK, Canada, Ireland, Australia, New Zealand, South Africa, Sweden, and a growing list of other countries.
We've put together a guide on the Black Friday meaning and name, where you can read more about its origins.
For more Black Friday deals check out our shopping home hub.