SHIFT WORK
Prince William’s ‘major shift in royal tactics that the late Queen would have approved of’, claims Jennie Bond
The Prince once said: "We could do with some more empathetic leadership around the world"
AS one of the hardest-working royals, it’s no surprise that Prince William is ranked as one of the most popular members of the Royal Family.
With his laid-back nature and chatty persona, he has also become an extremely relatable figure.
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According to royal experts, he has made a “major shift in royal tactics that the late Queen would have approved of.”
Jenny Bond believes that his key to his ongoing success is thanks to how hard he is working on being a “relatable royal.”
From having a pint in the pub, to serving people on burger stalls, Prince William, 42, isn’t afraid to get involved with the public.
“I think William finds it refreshing to be able to interact without all the fuss that generally goes with a royal visit,” Jenny explains in an interview with
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“And I’m sure he also realises that in PR terms, it is extremely effective."
In an interview last year, William talked about wanting to focus on helping people.
He said: “It helps impact people's lives and I think we could do with some more empathetic leadership around the world.
“So that's what I'm trying to bring, that’s what Catherine is trying to bring as well.”
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Earlier this month, the dad-of-three surprised members of the public after having a pint with Aston Villa fans at a Wetherspoon pub in Birmingham.
The Prince of Wales joined football fans for a drink, whilst also buying a round in, before their match against Everton.
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Jennie explained that it is “important for the Royal Family” to be in touch with “ordinary people” as the late Queen Elizabeth would approve.
She added: “As the late Queen once remarked, ‘deference can obscure the truth.’”
Talking about a speech the late Queen gave back in 1997, Jennie continued: “She said: 'That consent, (of the people) or the lack of it, is expressed for you, Prime Minister, through the ballot box.
“It is a tough, even brutal, system but at least the message is a clear one for all to read.
“For us, a Royal Family, however, the message is often harder to read, obscured as it can be by deference, rhetoric or the conflicting currents of public opinion. But read it we must.'"
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Last week, we’ve revealed how the Prince of Wales was playing football with teenagers in Toxteth and joked: “I’m not going to go around slide tackling, am I.”
William, who is a big fan of playing football, made a few gentle passes in front of a small crowd wearing casual trainers and a thin jacket.
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The team he was playing against had been warned in advance by their coach, who joked: "Remember who you're playing against - don't go in too hard!"
And they appeared to take the advice to heart, with the Prince spending much of his time on the pitch watching and shouting encouragement.
Prince William and Kate Middleton's affectionate nicknames for each other
ROYAL editor Ingrid Seward told The Sun’s Royal Show that the Prince and Princess of Wales have some rather informal pet names for one another.
Speaking to The Sun’s Royal Correspondent Matt Wilkinson, she said: “Prince William was Big Willie, I think.
“Kate was Babykins, But people change their nicknames every time.”
Ingrid added that King Charles often refers to Queen Camilla as “darling” or “beloved."
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