AMERICAN DREAM
American Riviera Orchard: Everything we know about Meghan Markle’s lifestyle brand
We reveal the long list of products that the Duchess of Sussex is selling
MEGHAN Markle has created her own lifestyle brand called American Riviera Orchard.
Here we take a look at the Duchess of Sussex's new company and the type of products she will be selling.
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What is American Riviera Orchard?
American Riviera Orchard is a brand that has been trademarked by Meghan Markle.
A source said: "She's been working on this for over a year and it's all the things that are close to her heart — all the things she's passionate about."
The site will focus on home, food, garden and lifestyle goods.
A source told the Mail: "It’s a lifestyle and cooking brand called American Riviera Orchard.
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"The brand is meant to coincide with the launch of a new cookery show for Netflix.
"Meghan will be making, and selling, products such as jams. And at some point there will be a book and blog etc."
What products will Meghan Markle sell?
The list of products that Meghan will be selling under her American Riviera Orchard brand is endless.
A list of items for sale in a trademark application extension include soaps, creams and bath oils, gels and salts.
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Full list of trademark application products for American Riviera Orchard
- Fragrance sachets
- Lavender Sachets
- Non-medicated skin care preparations
- Bath and shower gels and salts…non-mediated hair preparations
- Bath soap
- Bar soap
- Non-medicated hand soaps
- Body creams
- Bath oil
- Body lotions
- Cosmetics [and] Body Oil.
- Scented oils
- Air fragrance reed diffusers
- Fragrances
- Room fragrances
- Incense
- Non-medicated, non-veterinary grooming preparations in the nature of pet shampoo and conditioner
- Candles
- Household linen
- Ben spreads
- Bed blankets
- Pillow cases
- Bed sheets
- Bed skirts
- Throws
- Bath linen
- Interior decoration fabrics
- Picnic blankets
- Table linen of fabric or textile
- Coasters of textile
- Textile tablecloths
- Curtains
- Kitchen towels
- Kitchen linens
- Woven fabrics
- Gift wrap of textile or fabric
- Knitted fabrics
- Textile wall hangings
- Felt and non-woven textile fabrics
- Beach towels
- Beach blankets
- Aprons
- Scarves
- Stationary sets
- Letter openers
- Blank note cards
- Envelopes
- Printed note cards
- Printed holiday cards
- Printed greeting cards
- Printed place cards
- Printed announcement cards
- Printed invitations
- Printed recipe cards
- Embossers for paper stationary
- Seals
- Impression stamps
- Blank journals
- Blank paper notebooks
- Personalised writing journals
- Printed guest books
- Stationary-type portfolios
- Paper tape
- Printed day planners
- Printed calendars
- Printed desk top planners
- Printed diaries
- Personal organisers
- Printed address books
- Paper party decorations
- Party ornaments of paper
- Printed decorative paper
- Gift bags
- Wrapping paper
- Gift wrappings ribbons of paper
- Gift boxes
- Paper gift tags
- Gift wrap of fabric or textile
- Cocktail napkins
- Calligraphy pens
- Writing instruments
- Desktop organisers
- Letter trays
- Event albums
- Photo albums
- Printed cookbooks and recipe books
- Decorative cords
- Ribbons of textile materials
- Ornamental bowls of textile for decoration
- Beads for crafting
- Floor mats
- Meditation mats
- Decorative wall hangings
- Bath mats
- Wall coverings of textile
- Wallpaper
- Yoga bolsters
- Meditation cushions
- Yoga blankets
- Meditation blankets
- Yoga straps
- String bags for shopping
- Tote bags
- Leashes for pets
- Collars for pets
- Beach umbrellas
- Wine carrying cases
- Wine bags with handles for carrying or holding wine
- Pillows
- Outdoor furitnure
- Household decor made primarily of textiles
- Drawer organisers
- Pillows for household pets
- Beds for household pets
- Picture frames
'Smart' decision Meghan Markle must make to 'burnish her image' amid struggles with American Riviera Orchard, claims royal expert
When will American Riviera Orchard be released?
As of August 2024, American Riviera Orchard doesn't have a confirmed release date.
The Duchess of Sussex first introduced the world to her new lifestyle company in in March 2024.
Meghan's team created an Instagram page for the brand with an ARO herald and Montecito label.
This is to reference the Californian suburb she and Prince Harry made their home after stepping back from royal duties.
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Since the soft launch, the Duchess has been showcasing some of the kind of products that customers might expect.
A-list members of the Sussexes’ circle have been sent hampers of American Riviera Orchard jam.
Those who have got to taste the strawberry spread include Kris Jenner, Mindy Kaling and model Chrissy Teigen.
Speaking about the run-up to ARO's official launch, brand strategist Lucie Greene told The Sun: “I imagine the pop-ups and the seeding, and a series of dinners will continue until some kind of official launch.
“It could be that she's still courting investment.
“If the brand is direct to consumer, versus wholesale, there will need to be a substantial marketing budget for consumer acquisition.
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“It's unclear what leadership she has in place at this point, too.
“It could be that the jams were the precursor and example to show proof of concept to talent and investors.”
The Sussexes' businesses
Meghan and Harry have undertaken a number of projects since stepping back as senior working royals in 2020.
These have included Harry’s bombshell Spare memoir, their Netflix Harry & Meghan documentary and Meghan’s Archetypes podcast.
The Sussex projects haven’t all been plain-sailing, with Meghan’s Spotify deal coming to an end.
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