First adverts for Boris Johnson’s new £100m Brexit campaign revealed
THESE are the first adverts released as part of Boris Johnson's new £100million campaign to get ready for Brexit.
The posters will run across TV, social media and billboards for the next two months before Britain finally leaves the EU.
The campaign - which is called 'Get Ready for Brexit' - will point Brits to government websites for more information on what they should do to prepare.
It's set to be the biggest public information campaign since World War Two.
Businesses need to get the right documents to transport goods at the border, and anyone travelling to the EU needs to make sure they have the right travel insurance, driving documents and passport cover.
The adverts will be accompanied by step-by-step videos and guides to help the process run smoothly.
A quiz can be found
Michael Gove said today: “Ensuring an orderly Brexit is not only a matter of national importance, but a shared responsibility.
“This campaign will encourage the country to come together to Get Ready for Brexit on 31 October.”
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Just 50 per cent of Brits think it's likely that Britain will leave the bloc on 31 October, Government research showed.
And 42 per cent of small businesses were unsure how to get ready.
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