China’s richest man urges newlywed staff to have six-day ‘sex marathons’ at mass wedding of hundreds of workers at his Alibaba HQ

CHINA's richest man urged his newlywed staff to have six-day 'sex marathons' at a mass wedding of 102 couples at his company headquarters.

Jack Ma, 54, boss of online marketplace Alibaba, faced a backlash online after telling his employees to engage in sexual acts six times in six days - adding 'duration is key'.

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The billionaire made the lewd remarks at Alibaba's mass wedding which takes place every year on "Ali Day" in Hangzhou, east China.

He said: "At work, we emphasise the spirit of 996. In life, we should follow 669."

The tycoon defended the infamous "996" work week, which Chinese tech workers have protested against.

It is the rule that expects workers to put in 12 hour shifts from 9am to 9pm, six days a week.

What is 669? Six days, six times, with duration being the key

Jack Ma, Alibaba founder

Ma called the long hours a "huge blessing" for young people.

And he added in his advice to the newlyweds: "What is 669? Six days, six times, with duration being the key."

The quote was posted to Alibaba's official page on Weibo with a winking emoji, which sparked backlash.

As the officiant at the ceremony, the 54-year-old founder also urged the new couples to procreate, calling children a better investment that property.

Ma, who is worth a whopping £30billion, continued: "The first KPI of marriage is to have results. There must be products. What is the product? Have children.

"Marriage is not for the purpose of accumulating wealth, not for buying a house, not for buying a car, but for having a child together."

The former English teacher co-founded Alibaba - China's equivalent of Amazon - in 1999

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It sells products that range from e-commerce, retail, internet and technology and fashion.

An Alibaba Group spokeswoman said: "The group 'wedding' ceremony is one of our traditions on Ali Day, a celebration to show appreciation for our employees and their families.

"This year, Jack offered lighthearted life and marital advice to 102 newlywed couples, saying the key to a successful marriage is to forget the negatives and embrace the positives of each other and that the value of love, unlike coding, can't be measured or calculated."

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