Bad news for hipsters as a whopping 43% of women say they won’t bed a bloke with a beard

HIPSTERS’ worst nightmares came true yesterday when it was revealed that 43 per cent of women won’t bed a bloke with a beard.

Research has found that while facial fuzz might work for hunks like actor Tom Hardy, it is a rash move for Mr Average seeking love.

But the good news for women is that 13 per cent of British men, 2.6million, cannot even grow a beard. Many resort to using dye or getting a transplant to bolster their bristles.

The beard fad, associated with hipster hotspots such as London’s Shoreditch and Manchester’s Northern Quarter, has gripped men’s fashion in recent years.

Beardies were already reeling after novelist Jilly Cooper claimed last week bearded men cry all the time and are “scared of women”.The survey shaved more off men’s bravado by revealing almost one in five — 17 per cent — struggle to grow chest hair.

For those who can, one in ten shave their chest hair, seven per cent snip it with scissors, three per cent wax and one per cent pay for laser hair removal. Men from Northern Ireland feel the most insecure about their body hair, with almost three quarters disliking one of their body parts.

Those in the West Midlands have the most self-confidence, with 49 per cent happy with their bodies.The data, taken from a poll of 2,000 people by bathroomtakeaway.co.uk, also found the average woman spends 66 minutes a week looking after her skin, while men take 47 minutes.

Women pay an average of £13.32 for skincare products per month while men spend £8.67. Moisturiser is the most popular item, used by 61 per cent of people, followed by face wash at 43 per cent.And almost a third of men, 29 per cent, regularly wear some form of make-up.

Julian Smith, managing director at bathroomtake-away.co.uk, said: “It’s important that people maintain their appearance for themselves rather than being hellbent on following the latest fad.”