TK Maxx customer finds discount store flogging £80 Ivanka Trump dress with 60 per cent off
The dress is currently selling in the US for around £80 but one eagle-eyed shopper in Liverpool spotted it on sale for just £34.99 and believes it isn't selling well due to the Trump name
A CUSTOMER shopping in discount store TK Maxx was shocked to discover a dress designed by the US President's daughter on one of their rails.
First Daughter Ivanka Trump's fashion label, launched in 2011, is currently sold in high-end American stores such as Macy's and Bloomingdale's for more than £80.
But it seems her dad Donald Trump’s success is not helping his daughter’s business over here as UK shoppers can pick up ten dresses and blouses from the 36-year-old’s collection with discounts of up to 60 per cent.
Shopper Kim Reader, 27, noticed that a current season dress, which is on sale on Macy’s website for $107.99 (£81.60), is currently £34.99 at TK Maxx's Liverpool City Centre store.
After finding the Cerise Starburst Sheath Dress hidden between other designer brands, Kim questioned why anyone would buy the "bog standard" dress.
Kim said: “The only thing about it that caught our attention was the word ‘Trump’."
She continued: “Otherwise it was pretty bog standard, there’s nothing special about it at all. No wonder it ended up in a discount store.
“Don’t get me wrong, I love TK Maxx but usually the stuff in there is from last season or has minor faults - that’s why it is so cheap - but this just clearly wasn’t selling elsewhere.
“Even if it had been the most beautiful dress in the world I would never buy it.
“Can you imagine going on a night out and telling people your dress was Ivanka Trump? You’d get annihilated."
Writer Kim still loves TK Maxx but hopes they will think twice before deciding to sell anymore of Ivanka Trump’s clothing line.
Kim said: "Why TK Maxx would want to sell an item like that is beyond me. I’m not going to fall out of love with them over it but I was definitely shocked to see it in there.
“Hopefully once it sells they’ll think twice before getting in any more Ivanka Trump stock.”
TK Maxx declined to comment.
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